INTRODUCTION TO

MANAGEMENT
Management is attainment of organizational goals in an effective
and efficient manner through proper planning and directing the
organizational resources

Presented by: Osman Hassan Khan

 CONCEPTS OF MANAGEMENT
ADAM SMITH’S CONCEPT
Adam smith was knows as father of management as he came up with the
concept of dividing labors which would ultimately result in more production
HENRY MINTZBERG’S CONCEPT
Henry mintzberg recommends breaking down management roles and
responsibilities and organizing the work place to simplify complex concept
 MCDONALD
• When McDonalds opened its doors for business, a new trend of fast food
emerged in California, back in 1954
• Ray Kroc laid the foundation of what is now one of the world’s leading food
retailers
• McDonalds has more than 32,000 restaurants in more than 100 countries
serving more than 60 million people every day
• Catering to such a large customer base and extending its roots in other
countries was not an easy task
• Strong values and effective management were the prerequisites required
to make the company where it stands today
 MCDONALD MANAGEMENT

• The core part of McDonalds business is Quality Standard Cleanness &

Values (QSC&V)
• Emphasis on these factors with effective implementation through four
management functions is what constitutes the major ingredients for
McDonald’s success
• Following are the four management services:
• Planning
• Organizing
• Leading
• Controlling
 PLANNING

• Planning at McDonalds identify the goals and objectives and develop their
strategies and tasks to accomplish these goals
• Planning at McDonalds is aligned with the changes in the external
environment
• It also faced many challenges like local taste of people, cultural values,
and traditions of specific area in which they want to enter
• The planning process maintained the core values at all franchisees
• Local demands were taken into account to indulge in their culture
completely.
• Strategies were modified to suit the needs of the area in which they
entered
• This was reflected in the operations as well as the resource utilization
 ORGANIZING

• Management encourages the practice of working and assisting with each

other’s franchisees to deliver the best to their customers by coping up with
external challenges and representing a collaborative responsible culture
• Consistent quality the standards are uniform for all franchises
• A centralized structure prevails in terms of training programs, supplies and
operations
• The formal structure at McDonalds divides the organization in the
departments and every individual knows his tasks well at which he needs
to be specialized
• Each employee is committed to achieve their goals
 LEADING

• Jim skinner, the current CEO of McDonalds has been entertained with this
title for the past thirty five year
• He adapted strategies to keep his employees motivated and committed
• Under his leadership he places great importance on customer satisfaction
customers come before his employees and restaurants.
• McDonalds was blamed for obesity, he did not hide behind passing on the
blame instead he took actions to positively handle the situation.
• He can be seen as a moral leader who makes McDonalds a better place
for both employees and customers
 CONTROLLING

• Controlling at McDonalds is the amalgam of motivated workers and the

clear policies which keep them right on the track.
• The line manager is in charge of keeping the employees working
according to the standards
• This is to ensure that the brands name is not in danger by irresponsible
activities at individual franchise level.
• McDonalds Corporation believes in training its employees at Hamburger
University.
• This is to ensure that employees are clear about the its strict policies and
how they perform to meet these standards
 CONCLUSION

• Plan according to the needs of customer

• Be effective and efficient
• Keep in mind the culture and tradition of society
THANKYOU