E-MARKETING

Presented by : AHMAINE SALAH EDDINE

AAMOU SALIM
Plan :
1. Introduction
2. Definition
3. Nature of E-marketing
4. Features
5. HOW IS E – MARKETING IS BETTER THAN TRADITIONAL MARKETING
6. Scope of E-marketing
7. OBJECTIVES
8. Internet marketing tools
9. IMPORTANCE OF E-MARKETING
10. ROLE OF E-MARKETING
11. Advantages and Limitations of E-marketing
12. Case STUDY:IBM: the Digital Marketing Institute Program
13. Conclusion
INTRODUCTION
What is E – marketing ?

“
E marketing or Electronic marketing refers
to the application of marketing principles
and techniques via Electronic media and
more specifically the Internet

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 Definition :
ELECTRONIC MARKETING is the marketing of
products using electronic technology to
determine the consumer market.

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Nature of E -marketing

 Arrival of the internet

 Wide advertisement board .
 Internet marketing online
business

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FEATURES

￮ Internet marketing allows global marketing

facility

￮ It is less expensive

￮ sell your products and services and encash

your bills from anywhere

￮ Vast availability of information

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HOW IS E – MARKETING IS BETTER
THAN TRADITIONAL MARKETING
E MARKETING : TRADITIONAL MARKETING :
o Interactive o Contact from one
advertising side
o Methods of digital o Traditional
marketing is less marketing
expensive methods more
o E-marketing is expensive
marketing to o It refers to offline
consumers through marketing tactics
online channels like such as print
websites and online advertisements,
banner television and
radio ads, direct 8
mail
Scope of E-marketing
Internet marketing allows the
marketer to reach consumers in
awide range of ways

It is considered to be a broad
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scope

E marketing ties together the

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Creativity and technical aspects

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OBJECTIVES
specific

Time
Realistic
specific
OBJECTIVES

Action-
Measurable
oriented

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 Internet marketing tools
o Online marketing tools include websites ,
social media and online advertising
o Use of social media
o Marketing plan
o Social media is the latest marketing buzz,
touted by both online and offline marketing
experts way to reach customers
o A properly designed website is one of the most
important marketing tools that an e marketing
needs.
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IMPORTANCE OF
E-MARKETING
o The Internet has brought many unique benefits
to marketing, one of which being lower costs for
the distribution of information and media to a
global audience.

o The interactive nature of Internet Marketing,

both in terms of providing instant response and
eliciting response, is a unique quality of the
medium.

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ROLE OF E-MARKETING
￮ The role of e-marketing is to help in
relating the product to their customers
and prospective consumers in a
convenient way.

￮ As of today, it is said that “EITHER WAYS

LEAD TO THE INTERNET.”

￮ Just a simple click in surfing the

Internet would give you what you want
and need
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 Advantages of E-marketing
o E marketing is inexpensive

o Companies can reach a wide customers for a small fraction

of traditional advertising budgets

o convenient to research n purchase of goods n

services

o Pay per impression, Pay per click, Pay per action

o 24/7 marketing 14
 Limitations of E-marketing
o Out right scams

o The consumer is unable to physically feel or try on the product

o Technology

o Low connection speed

o complication

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Case STUDY:
IBM: the Digital Marketing Institute Program
o IBM is a global technology and innovation company.

o It is the largest technology and consulting

employer in the world, with more than 400,000
employees serving clients in170 countries.

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Challenges
1. Clients are becoming more
self-empowered

2. The sales pipeline are

now controlled by the
buyer, rather than the
sales rep. Sellers need
3.IBM also recognized that
they don’t have the
to take a different
required digital skills to
approach to client
adapt to this changing
engagement, beyond
consumer environment.
traditional selling
techniques 18
Solutions

￮ In 2015, the organization’s inside sales team was

rebranded as IBM Digital Sales, a name which recognizes
a distinct selling discipline that, at its core, thrives on social
and digital engagement.

￮ IBM have partnered with the Digital Marketing

Institute, to create a customized “Digital Selling Program”

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Results
When asked if they feel this digital mastery course has helped them
increase their sales, 100% of IBM’s North American sellers answered
yes.

“The Digital Marketing institute program is

helping to transform our inside sellers
into digital sellers who are skilled in
personalized multimodal engagement
with clients.”
- Judy Buchholz - General Manager, IBM Digital Sales
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CONCLUSION
 References

• https://www.startupgrind.com/blog/5-tips-entrepreneurs-need-to-knowabout-digital-marketing/
• The Present & Future of Digital : MarketingIntroduction to Digital Marketing Game-Changing
Techniques- Priyanka Sharma
• https://digitalmarketinginstitute.com/business/case-studies/ibm
• http://www.business2community.com/digital-marketing/what-you-need-toknow-about-digital-
marketing-trends-01305933#kiChXq4uUYEz5sfs.97
• http://neilpatel.com/what-is-digital-marketing/
• https://ninjaoutreach.com/digital-marketing-mistakes/
• http://www.smartinsights.com/digital-marketing-strategy/digital-strategydevelopment/10-
reasons-for-digital-marketing-strategy/
Thanks!
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