Beruflich Dokumente
Kultur Dokumente
Internal Scanning:
Organizational
Analysis
Culture : Beliefs,
expectation,
value
Resources :
Assets, Skills.
Competencies
Knowledge
Sustainability of an Advantage
Durability –
Rate at which a firm’s underlying resources,
capabilities or core competencies depreciate or
become obsolete
Imitability –
Rate at which a firm’s underlying resources,
capabilities or core competencies can be
duplicated by others
–Transparency
–Transferability
–Replicability
Business Model
Company’s method for making money in
the current business environment.
•Who it serves?
•What it provides?
•How it makes money?
•How it differentiates itself?
•How it provides products/services?
Value Chain
Linked set of value-creating activities
beginning with basic raw material and
ending with distributors getting final
goods into hands of customers
“Center of Gravity”
(Distinctive/Core Competency)
Corporate Culture
Collection of beliefs, expectations, and
values learned and shared by a
corporation’s members and transmitted
from one generation of employees to
another (identity)
Attributes
•Intensity – degree of acceptance
•Integration – shared values
–Financial leverage
Ratio of total debt to total assets
–Capital budgeting
Analysis and ranking of investments in fixed
assets based on a hurdle rate
–R&D Intensity
Spending as a % of sales
–Technological Competence
Ability to develop and innovate
–Technology Transfer
Ability to move products from research
to the market
R & D Mix
Basic
theoretical research leading to patents and
publication
Product
marketing, product, packaging development focused
on sales and profit increase
Engineering/Process
Engineering, concentrating on quality control, and the
development of design specifications and improved
production equipment.
Technological Discontinuity
Manufacturing Systems
– Intermittent
• High variable costs
• Profit/unit is low above break-even
• Can operate at relatively low production rates
– Continuous (Automated/Assembly Lines)
• High fixed cost/Small labor force
• Breakeven is relatively high
• Profitability is at higher levels of production
1) autonomous (self-
managing) work teams
HRM – their own work
2) cross-functional work
teams
–Increasing use of teams 3) Virtual teams