Prof. Vikram Sharma Abhinav Kumar Introduction to the company • Outlook is an Indian Magazine publishing house, head office in New Delhi. • It provides the latest news related to politics, sports, travel, business, finance, etc. • The outlook started in October 1995 with Vinod Mehta as the editor in chief. The publisher is Outlook Publishing India Pvt. Ltd. OUTLOOK PRODUCTS Outlook publishes 5 different types of magazines. They are:
• Outlook weekly • Traveler Monthly • Money Monthly • Business Fortnightly • Hindi Biweekly KNOWLEDGE JOCKEY KNOWLEDGE JOCKEY
• Knowledge Jockey, a revolutionary Online Marketing & Sales initiative by
Outlook Group, where students Learn & Earn at the same time. • A unique knowledge jockey credentials is provided by the outlook group which shows the amount of revenue generated by us. • It also shows the amount of commission earned by us. • It also shows the top Five sellers of the Month. ONLINE SUBSCRIPTION LINK PAGE ONLINE SUBSCRIPTION LINK PAGE • A unique Voucher Code is given which helps in creating our own outlook subscription link, and the same link is send to the subscribers to make payment. The payment done by the subscriber through our link reflect in our knowledge jockey. • Firstly, Subscribers have to fill their personal details and then they can proceed for payment. After the payment is done, subscriber gets a digital receipt showing the successful confirmation of outlook magazinesubscription.https://subscription.outlookindia.com/newoffer/kj_new offer.html?source=1&vouchercode=DELH104405 PROMOTIONAL OFFERS • Outlook Provide many attractive offers to push customer to go for their products. They collaborated with Tupperware. • On the Holi-eve, Outlook Provided Free guide book, extra month subscriptions to the subscriber that help them to generate more revenue. • Outlook also publishes Guide Books for its users. These Guide Books are related to different states of India. Guide Books provide users with the in depth knowledge of the states, food, culture climate, famous places to visit etc. COMPETITORS Objectives • To increase the sales of Outlook by converting potential customers • To see how Outlook is using Social media for maintaining healthy relationships with its past and potential customers. • To see how Outlook is generating leads from the Social Media. Methodology
• Research Design : Primary research, Collection of primary data; Collection
of • Secondary data : Transformation and evaluation of collected data, Drawing inferences from the evaluation result, providing recommendations and suggestions. • Type of data to be used : Qualitative and Quantitative. • Sources of data : Primary Data (telephonic conversation with the customers) & Secondary data (organization’s Database). • Analysis tools to be used : Feedback given by the Customers and Feedback given by the Marketing and Sales department. Work Done • My internship started on 19th February 2019. • For the first three days, we had to generate revenue through personal selling. • From 23rd February, we were given database by the company which consist of our existing subscribers details. • We are provided by an account of Knowledge Jockey. In this account all the information related to our sales, CRM etc is present. • We have to bring the customer online, show them the offers available for them and convert them. • There are many ways available for a customer to pay for the subscription, they are: • Debit/Credit card • Net Banking • Paytm wallet • Cheque • Cash WORK DONE • There are many ways available for a customer to pay for the subscription like Debit/Credit card, Net Banking, Paytmwallet, Cheque, Cash, NEFT. • Our main work is to generate sales for the company. • My current sales status is: 22 sales converted of Rupees 26,750. • I was also featured amongst the top five seller of the month WORK DONE Work to be done in future • Currently I am doing B to C (Business to Customer) sales in the organisation. I will be continuing this work throughout the internship. Apart from that I have been told that I will be allowed to work on B to B (Business to Business) sales data.
• In this I will be given data of business organisation which are interested in
taking subscription of Outlook magazines or those which are already subscribers of Outlook magazines. I will be pitching business organisationsfor new subscription or for renewal of existing subscription. After that if the client shows any interest or are willing to purchase the subscription then I will fix a meeting with them to make them understand about the offers and about the payment. I will also have to go to client’s place to collect the Cheque or DD. SUGGESTIONS • Shift their magazine deliveries from India Post to some reputed Courier Companies like Blue dart, First Flight etc. • Promote the magazines on social media platforms like Facebook, Instagram etc. • Introduce attractive discount offers for the subscribers. • New magazines should be launched under the name of OUTLOOK like sports, cooking ETC. Conclusion • The purpose of the project is to find out the techniques used by Outlook Group to attract their existing customers in renewing their subscription and also to attract new customers. • The project “Sales Generation &Maximization Strategies and Promotional Activities For Outlook Magazines” is an attempt to measure the effectiveness of the existing promotional techniques used by Outlook. The project also aims in helping Outlook find out new promotion • techniques so that more business can be generated for the company.