Offline

43%

Online
57%
 Vietnamese (39.5%)
American (12.9%)
v Chinese (11.3%). )

English (46 %)
Vietnamese (27.4%) 3-4 times (41.9%)
Chinese (11.3%) v 1-2 times (36.3%)
over 5 times (21.8% )
Students (3/4)
Officer, freelancer, english
teacher and retired person (1/4) v
 Have you ever had trouble finding a tour guide for your self-sufficient trip?

Frequency Percent Valid Percent Cumulative Percent

1 .8 .8 .8
No 25 20.2 20.2 21.0
Valid Yes 98 79.0 79.0 100.0 79.8

Total 124 100.0 100.0

Yes No

124 total answers.

25 out of 124 have no problem with finding tour guide. (20.2%)
99 people claimed that they had troubles in finding tourist (79.8%)
 Nearly 80% percent of people are in need of a convenient way to connect with their
tour guides.
 When you travel, how many tourist attractions do you usually visit during your trip?

Frequency Percent Valid Percent Cumulative

16.90% Percent

>5 21 16.9 16.9 16.9

54% 29.10% 1-2 36 29.0 29.0 46.0
Valid
3-4 67 54.0 54.0 100.0

Total 124 100.0 100.0

2-Jan 4-Mar >5

“3-4 attractions/per destination” with 65 picks out of 124 respondents (54%),

“1-2 attractions” choice was picked 36 times with percentage of 29%
“Above 5” was picked 21 times account for the smallest rate of 16.9 %
80

70
70

60

In their majority’s opinions, the tour guide

60

50 certificate is not as important as the authentic

evidence from the guests who have
40 38
36
experienced the service before. From these
31
30 factors, our group can develop the app by
providing information based on what
20
customers need to know, want to know so that
10 they can trust our service.
3
25.20% 16% 13% 15.10% 29.50% 1.20%
0
Tour guide card ID card Basic personal Real photos from Real photos from Other
information previous trips previous trips
 5

4.5 4.31 4.29

4.14 4.1 4.19 4.1
4.06
3.94 3.9
4
3.49
3.5

2.5

1.5

0.5

Thus, the company should focus on the factors of the guide's level of
understanding of tourist places and some characteristics of them such as
friendly, responsible, honest. On the other hand, it is not necessary to pay
attention to issues like good physical fitness
 90
84

80
71
70

60

50 48
43
40
33
30

20

10
30.10% 25.40% 17.20% 11.80% 15.50%
0
Provide useful Try good local foods Discover the local Solving problem Show nice view points
information about the people's life
destination

.
From the opinions of surveyors, our group can help the tour guide improve their ability and
understanding to be able to meet what customers expect in their travels. By knowing what
customers want, we can make them more satisfied, so they can trust and be our loyal
guests
 6. Which languages for the app do you want to be used?

9%
19%
1%
The most three popular languages are English,
Vietnamese and Chinese. 88 out of 124
respondents, accounting for 71%.
Therefore, the default language is English will be
Chinese convenient for users from over the world.
71% English Vietnamese is the second most factor choosen by
respondents with a proportion of nearly 20%.
Japanese The third rank followed by Chinese, the world’s
Vietnamese most widely spoken language in recent years.
7. Which operating system could compatible with your smart phone?

6%

Nearly three times as many as Android, with

26% the frequency of 84 times, accounting for
67.7%, IOS is the operating system used by
most respondants. Android is the second
popular operating system with the average of
26.6%. With 7 out of 124 respondants,
Window phone is the least common operating
68% system.
By the figure that the table has
indicated, we can see that we should focus
most on developing the application mostly on
Android IOS Window phone
IOS operating system and then develope on
Android operating system.
 8. Which are your requests about the interface of the app to be easy to use?

11% 1. Complicate graphic

2. Simple graphic
29% Complicate 3. Vivid graphic.
graphic

Simple graphic
More than half of the respondants prefer to
have a simple graphic for the application.
In fact, one of the recent most popular design
Vivid graphic
60% trend is to simplify and remove all
unnecessary elements. The main idea in
minimalist design is to say more by showing
less. Moreover, using a simple interface will
save memory storage for customers' phones
as well as make it easier for users to use.
 5
4.5 Three most important factors are
4
3.5 Languages the tour guide can use, Meeting
3 point and Type of tour. With the average of
2.5
2 4.01 and deviation value of 0.97, languages
1.5
1 the tour guide can use can be consider as the
0.5
most important factor that customers want to
0
Languages
Meeting the tour Tour guide’s know. Otherwise, tour guide’s gender is much
Type of tour Time frames
point guide can gender
use less important than other factors with the
Important level 3.95 3.91 3.89 4.01 3.06 figure of 3.06.
 19.50%
Things to do
40

16.10%
The application should have News
33

other interesting things so

As the same do
customers as other applications,
not delete them. the application should
29.80%
have other interesting things
By this way, the application canso customers do not
Travel delete
Blogs
61
them among many other applications in their phones. By
provide customers a variety of
this way, the application can provide customers a variety of
catelogieswith
catelogies withuseful
usefulinformation
informationsuch as where they 34.60%
Photos album of
should
such asgo and tipsthey
where whenshould
travelling.
go Theyprevious
can also use the
guests 71

app
andtotips
viewwhen
beautiful photos at
travelling. destinations as well as
They
have a realistic look at the tour guides. 0 10 20 30 40 50 60 70 80
can also use the app to view Photos album of
Travel Blogs News Things to do
previous guests
beautiful photos at destinations Percentage 34.60% 29.80% 16.10% 19.50%
as well as have a realistic look at Numbers of chosen 71 61 33 40
the tour guides. Percentage Numbers of chosen
10. How much are you willing to pay for hiring for tour guides who
accompany you during the whole trip?
5.80%

The app should be directed to the average

income people, the cost of renting guides
during the whole trip should not exceed $ 39.60%
200, it will be suitable for the majority of the
tourists. 35.10%

Less than 100$ 101-200$ More than 200$

How much are you willing to pay for hiring for tour guides in one destination?

The cost of hiring guides at the point

31%
should not exceed $ 50, so that the
tourists who are able to pay and
consume this product will be larger. 54%
15%
20-50$
51-100$
Less than 20$
 Which payment method do you want to use?

Nowadays, the way paying by card is quite

common, tourists do not have to worry
about being robbed when they bring a lot of
cash, and they do not need to meet the tour
guide directly to pay for them. This payment
42.70%
method is quite convenient for both
customers and guides. Paying by credit
card/ debit can be our app’s payment 57.30%
method because of its convenient.

Cash Credit Card/ Debit card

 Which information channels do you look for tour guide?

1.1
Most tourists find tour guides through the
Internet, especially social networks (46.1%), 18
or on websites (34.8%). The minority (18%)
sought out the guides through family and
friends. With the Internet being popular as it 46.1
is today, searching for guides through social
networks or websites is still the most
effective and popular way.
34.8

Social Media Websites Friends & Family Other

 Which of these following methods of renting tour guides is the most convenient for you?

The majority of respondents (37.9%) believe

that hiring guides through mobile application
is the most convenient for them. Then 29%
renting via social media (33.1%) rank 2nd, 37.90%
and the lowest rank is renting on websites
(29%). Thereby we can see that, developing
a hiring tour guide app is quite right and
appropriate for the thinking of the majority of
consumers surveyed.

33.10%

Mobile Application Social Media Websites

− Showing a lot of beautiful pictures, videos of the
destination included to promote or the app

− Loyalty customers discount program

− Discount depends on the amount of time using the

service

− Discount depends on the duration of time using the

service

− Celebrities represent and advertise for it

+ The rest of the surveyors do not spend too much

attention on celebrities
 Marketing Mix
1. Product
Graphic design - Simple graphic
Language - English
Operating system - IOS
- Android
Mainscreen Interface - Languages tour guide can use
- Meeting point
- Type of tour
Other categories - Photos album of the previous guests
- Travel Blogs
- Things to do
2. People
Tour guide information - Review from previous trips
- Tour guide card
- ID card

Tour guide requirement - Friendly

- Responsile, honest and reliable
- Skills communication strong
- Willing to help and On time
- Professionally

Assistance activities - Provide useful information about the destination

- Try good local foods
- Discover the local people's life
3. Price
Willing to pay - For 1 destination: 20-50$
- For the whole trip: less than 200$
Payment method - Credit cash/Debit card
- Cash
4. Place
Information channel - Social Media
- Websites
Convenience methods - Mobile application
- Social media
5. Promotion
Appealling factors - Loyalty customers discount program
- Beautiful pictures, videos of the destination included
- Discount depends on the amount of time you use the service and duration of using
service time
Celebrities - The hottest singer and trendy influencer