STRATEGIC MANAGEMENT

Prof. Arlenie R. Salamat

June 16, 2012
FIRST HALF SECOND HALF
 Introduction  Course Overview
 House Rules  STRAMA: A Fairytale
(Additional House Story
Rules)
 Course Requirements
 Grading System
 Reference Material
 Some more important
information
 Yahoo groups

 Powerpoint presentation and reporting of STRAMA

Paper parts
- Templates will be available in the Yahoo
groups
- These will already serve as your
Quizzes/Home works and Recitation
 Attendance

 Peer Evaluation Report

 STRAMA Paper and Defense

 Tips on choosing the organization for your
STRAMA Paper:

1. 1. SEC Listed – availability of Financial data

2. 2. Local Operations
3. 3. Organization/s where you had your internship/OJT –
familiarity with the core operations or business model and ease
to schedule an interview
4. 4. Established firm (w/in 3 years)
5. 5. Legal
6. 6. Belongs to a clear industry
- ease to identify competitors
- familiarity with basic operations
 Groupings
- maximum of 5 members per group
- permanent groupings
- not allowed to change members once
lecture/formal sessions have started

 Outline and Guidelines for STRAMA Paper

 Assignment to be submitted next meeting (June 20,
2013):
- Names of 5 tentative companies/
organizations for the STRAMA Paper AND permanent
group members

 June25, 2012 – approved company/ organization

and first set of PPT worksheets
 This is a very difficult course! :p

 Skills needed:
1. *Research skills – identifying the correct and related
data for your paper
2. *Critical Thinking – analysing the data. Having them
is not enough
 Strategy Formulation

 Strategy Implementation

 Strategy Evaluation
a. Direction – Setting

What do you want to become? – Vision

What is your reason of existence? - Mission

b. External Analysis
- Identifying external factors that are related to the
main character

At the end of External Analysis, you should have

identified your Opportunities and Threats

3 Levels of External Analysis:

 Macro Level
 Industry Level
 Market Level
POLITICAL – The King is planning to change the traditional way of arranged
marriage for hisnson, the Prince.. And because of the modernity of times,
he is rumored to execute a decree on this.

ECONOMIC – The Net worth of the Royal family is projected to increase by 5%

annually for the next 3 years

SOCIAL/CULTURAL – A new trend in neighboring kingdoms about a royal blood

marrying ordinary citizen - and it is being accepted by the society

TECHNOLOGICAL – Social Networking Sites are being used by the royals in

searching their future husbands/ wives
 The population ratio of women to men in the 25-30 years old
bracket is 4:1.. In short, every 5 people aging 25-30 years old in the
kingdom, there are 4 women. And among the 4, 50% belongs to the
middle to lower income class families.

 According to kingdom profiling group, in the STRAMA kingdom, 50

royals are still unwed, only 25% are males and the rest are females.
c. Internal Analysis
At the end of Internal Analysis, you should have identified your
Strengths and Weaknesses

 GPA/ Honors  Physical attributes

 w/ Child?  Public perception
 Retired or working  Relationship status
parents?
 Health
 Financial status
 Permanent Address
(Province or Manila)
 Listdown what do you think are the Opportunities
and Threats
- Rate each factor based on its importance. 100 as
the most important, 0 the least

 Listdown what do you think are your Strengths and

Weaknesses
- Rate each factor as 4 = a major strength, 3 =
minor strength, 2 = minor weakness and 1 = major
weakness
d. Formulate some Strategies
- 10 minutes

e. How and when are your going to implement

the strategies you came up?
- Determine the Peso Value of each strategy
i.e. How much are you going to spend for
each strategy e.g. Training = Php
- 10 minutes
f. Evaluate your strategies using Benchmarking
ex. Php (salary), age, position vis a vis age,
etc. (Refer to your Vision and Mission)
- State your warning signs that your
strategies formulated are not working
 Read: STRATEGY FORMULATION STAGE
1. Direction-Setting: Vision and Mission
2. External Analysis

 Listof tentative companies for STRAMA to be

approved by the Technical Committee