HUMAN

COMMUNICATION
 FUNGSI
• Informasi
• Sosialisasi
• Motivasi
• Debat dan diskusi
• Pendidikan
• Memajukan budaya
• Hiburan
• Integrasi dll
 TUJUAN
• Kesamaan makna
• Pesan= sampai, diterima & dimengerti
• Memahami orang lain
• Mengerakkan orang lain untuk melakukan
suatu kegiatan (mobilisasi)
• Mengubah perilaku
 PROSES
NOISE
source message • Language
• Physical factors meaning
• Psychological • Technical
• Semantic channel factors effect
• Snowball
sender
effects (Vs:
receiver
simpel-ringkas-
feedback
padat)
 PROSES
Formal NOISE
source
informal
message

meaning

channel
effect

sender

receiver

feedback
 PROSES
Kredibilitas NOISE
source Daya tarik (style)
message
Attitude
Persona-Group-Mass meaning

channel
effect

sender

receiver

feedback
 PROSES
NOISE
source message

meaning

channel
effect

sender
SIFAT receiver
SECARA:
• Informatiffeedback
• Persuasif • Face to Face
• Coersif • Mediated
 PROSES
NOISE
source
OPINION:
message

• Personal meaning

• Public
• channel
Majority effect

sender

receiver

feedback
 PROSES
NOISE
source message

meaning

• Attention
channel
effect

sender
• Interest
• Desire receiver
• Decision
feedback
• Action