Beruflich Dokumente
Kultur Dokumente
By-
Aastha Sharma
Roopali Chadha
Sangay Dema
Ujvin Nivetia
Vinisha Virani
Zenia Garg
INTRODUCTION
■ ITC is one of the India’s foremost private sector companies who has market
capitalisation of US $ 50 billion and Gross Sales Value of US $ 10 billion.
■ ITC initially started its business with Cigarettes and has now diversified
presence in FMCG, Hotels, Packaging, Paperboards & Specialty Papers and
Agri-Business.
■ Aashirvaad brand was established in the year 2002, in support to their
vision to provide quality products to their customers
■ The brand has all its grains hand-picked for finest grains to provide
consumers with best ingredients for their kitchen use
■ It started off with Aata and now has diversified into; 5 Aata brands, Salt,
Ghee, Milk, 6 types of Spices, 4 types of Instant Mixes, Rice and 3 antient
grains flours.
■ The brand in a short span gained a great market share in India and also
started exporting premium products to some foreign countries.
AASHIRVAAD
■ Brand Name:
AASHIRVAA ■ 2011