Beruflich Dokumente
Kultur Dokumente
Market research
QUALITY LEVEL
between 2
40% - 21% 32% - 42% 0% 20% -5% 30% - 16% 30% - 16%
and 10kms
more than
30% - 15% 48% - 57% 0% 0% 30% - 14% 30% - 14%
10kms
MARKET RESEARCH
Questionnaire - Analysis
• How often you go shopping
CZECH
COUNTRIES POLAND FRANCE ROMANIA SPAIN TURKEY
REPUBLIC
Once a week 20% 20% 40% 40% 30% 20%
Several times
10 % 32% 30% 20% 30% 20%
a week
Once a
30% 24% 20% 0 10% 60%
month
Twice a
40% 12% 10% 20% 20% 0
month
Three times
0 12% 0 20% 10% 0
a month
MARKET RESEARCH
Questionnaire - Analysis
• In why type of shops do you usually go?
CZECH
COUNTRIES POLAND FRANCE ROMANIA SPAIN TURKEY
REPUBLIC
Supermarket 10% 0,5% - 40% - 50% -
Shop 90% 95% 100% 60% 100% 50% -
CZECH
COUNTRIES POLAND FRANCE ROMANIA SPAIN TURKEY
REPUBLIC
YES 45% 50% 20% 60% 50% 50%
NO 55% 50% 80% 40% 50% 50%
MARKET RESEARCH
Questionnaire - Analysis
• Most of the time, do you buy your clothing because?
CZECH
COUNTRIES POLAND FRANCE ROMANIA SPAIN TURKEY
REPUBLIC
You need it 50% 39% 50% 60% 10% 40%
You fallon in
50% 61% 50% 40% 90% 60%
love with it
speed
21% 16% - 10% - 32%
delivery
swap
18% 16% 17% 10% 23,50% 10%
possibilities
aesthetic 17% 37% 17% 5% 23,50% 16%
need or
12% 15% - 20% 12% 16%
choice
MARKET RESEARCH
Questionnaire - Analysis
• Do you prefer the aesthetic side or the manufacturing of the garment?
CZECH
COUNTRIES POLAND FRANCE ROMANIA SPAIN TURKEY
REPUBLIC
YES 90% 85% 100% 80% 100% 80%
NO 10% 15% - 20% - 20%
CZECH
COUNTRIES POLAND FRANCE ROMANIA SPAIN TURKEY
REPUBLIC
YES 100% 86,5% 60% 20% 33% 80%
NO - 13,5% 40% 80% 67% 20%
MARKET RESEARCH
Questionnaire - Analysis
• Classify the most often purchased products : for a girl
CZECH
COUNTRIES POLAND FRANCE ROMANIA SPAIN TURKEY
REPUBLIC
Top 2 2 1 1 1 6
blouse 3 4 2 6 6 3
pull 4 5 4 2 7 7
sweat shirts 5 3 7 4 4 1
dress 6 6 5 3 4 4
pants 1 1 3 7 2 2
short 7 6 5 5 2 4
MARKET RESEARCH
Questionnaire - Analysis
• About how much money you spend?
CZECH
COUNTRIES POLAND FRANCE ROMANIA SPAIN TURKEY
REPUBLIC
Less than 10 € - 28,5% 100% - - 20%
Between 10 / 20 € 30% 50% - 90% 40% 30%
Between 20 / 50 € 55% 21,5 - 10% 60% 30%
more than 50 € 15% - - - - 20%
One sweat shirt 25% 32% 10% - - 25%
One pair of pants 25% 36% 60% 100% 55% 25%
One top 25% 21% 10% - 10% 25%
One dress 25% 11% 20% - 35% 25%
MARKET RESEARCH
Questionnaire - Analysis
• Do you prefer for a garment?
CZECH
COUNTRIES POLAND FRANCE ROMANIA SPAIN TURKEY
REPUBLIC
Warm colors 60% 52% 40% 40% 40% 20%
Cold colors 40% 48% 60% 60% 60% 80%
CZECH
COUNTRIES POLAND FRANCE ROMANIA SPAIN TURKEY
REPUBLIC
YES 30% 55% 70% 50% 60% 78%
- Clothing shops
- Websites
Le comptoir du
Ets Laffargue tissu Mondial Tissus Passe Temps Damart La Perlerie
ZI berlincan , 6 208 Avenue de la 121 cours Alsace et 13 rue jean Jacques 3 Avenue de Belfort,
5 Rue Remparts
avenue de Berlincan Marne, 33700 Lorraine Rousseau 33700 Bordeaux
33000 Bordeaux
33160 ST–Médart en Mérignac 33000 Bordeaux 33000 Bordeaux Mérignac
jalles
NEEDS:
500 Gr
500 Gr
2 Kg
1 Kg
1 Kg
2 Kr
2 Kg
1 Kg
Weight International :
countries :
European Union
Rest of the Delivery in Norway
Price Switzerland
8.40
9.80
9.30
4.55
10.30
5.30
9.50
9.50
9
(in €) The Vatican
Morocco
San Marino
Tunisia
Delivery 6 euros 9,80 euros 10 ,30 euros
500 Gr
500 Gr
10 Kg
500 Gr
2 Kg
2 Kg
2 Kg
2 Kg
5 Kg
1 Kg
1 Kg
1 Kg
1 Kg
Weight
European Union Rest of the word and
DELIVENGO
Not Switzerland Switzerland
19.90
16.65
15.20
12.30
Price
17.20
21.75
37.5
24
19
27
11
8
9
(in €)
Weight 500 Gr 1 Kg 2 Kg 500 Gr 1 Kg 2 Kg
• Flexible hours