GRAPHIC DESIGN

Why, How and It’s Evolution

DEFINITION
Essentially, the term graphic design can refer to a number of artistic and professional
disciplines which focus on visual communication presentation.

Various methods are used to create and combine symbols, images and words to create visual
representation of ideas and messages

http://www.designyourway.net/drb/excellent-graphic-designer-website-designs-30-
examples/

http://graphicdesignjunction.com/2013/01/28-remarkable-examples-of-typogaphy-design/
 When people need to necessarily express something,
WHY DO WE usually with an aim towards promotion or information
dispensing, the focus becomes how best to do it.
NEED IT
Graphic design was born of art and technology
 A design job can be a poster, book, web site or advertising.
As such, the designer must ask the following fundamental
questions:
What is the objective of communication
What needs to be said first?

WHAT DOES A How do you want the eye to flow through the page?

GRAPHIC What is the tone of voice?

Who are you speaking to?
DESIGNER DO?
http://www.thisiscolossal.com/2017/10/popular-electronic-
brands-rendered-as-an-alphabet-of-stylish-products/

https://www.gizmodo.com.au/2013/05/this-ad-has-a-
secret-anti-abuse-message-that-only-kids-can-see/
EVOLUTION OF GRAPHIC When you look back at the
history of graphic design,
DESIGN especially advertisements, you’ll
notice the designs largely reflect
what was going on in the world
1940s
at the time.

The design styles were different

because the viewer’s needs were
different. You couldn’t for
instance, take the neon geometric
patterns of the 80s and use them
1950s to instill a sense of patriotism in
people after World War II.
1970s

1980s
GRAPHIC DESIGN AS
REFLECTION
When you look back at the
history of graphic design,
especially advertisements, you’ll
notice the designs largely reflect
what was going on in the world
at the time.

1990s
GOOD VS BAD DESIGN
GOOD VS BAD DESIGN
GOOD VS BAD DESIGN
https://www.buzzfeed.com/sludgepunkslimeharpy/things-that-make-graphic-
designers-cringe-82dk?utm_term=.frPkvX69V#.hhYBx2NnD

What do you think is good design?

What makes a bad design laughable bad?

Discuss.