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VISION:

“Our company vision is to build a business by helping our consumers feel


good , look good and get more out of life.”
Continuous innovation in products and processes is basis of our success.

MISSION:
“It’s our mission to continually develop effective product and to provide
good quality customer service , satisfaction , communication , trust and a
healthy society.”

OBJECTIVES
*Our product makes hair Long strong and thick
*Our produ controls hair fall
*Massaging with almond oil adds shine to the hair
*Nourishes hair and smoothes hair cuticles
*Prevents splits ends
SWOT Analysis
WEAKNESS

1. Well known brand in


karnataka. 1. Has an image of being
2. A good distribution used not to common
network. among urban young.
3.Non-stickiness adds to 2. Priced at a premium to
the products value. other hair oils due to
4.Packing ensures its which it losses out on the
almond oil proposition is lower middle class
well visible market shares
SWOT A1
OPPURTUNITIES THREATS

1. To use non-traditional
promotional strategies in
1.The karnatakan consumer
order to penetrate the
is moving towards
market.
shampoos.
2. Introduce sachets and
2. Foreign players are
other price points which
coming up with better hair
shall help introduce it to
care products
the price conscious lower
middle class female.
MARKETING SEGMENTATION
.Geographic segmentation:
It divides the market into geographical units such as nations, regions,
states, cities.
Our company segmentation markets especially in urban like Bangalore ,
Mysore and Hyderabad-Karnataka region and rural like Hanchinal,
kartigi,yarmas.

.Demographic segmentation:
It sorts the market by demographic elements such as age , income ,
family size , gender , occupation , nationality and more.
Our company consider the age of people between 8 years to aged
people also.

.
TARGET MARKETS

A target market is a group of customers (individuals)


Our company is well advertised for its brand and services . Because our
company mainly targets market effectively on all aged people , 8 years
to old age people .Everyone can use this product . So it is well known
product.
Our company target markets are:
.Rural area
. Most of urban area people.
.Also popular in online shopping
CUSTOMERS
1.My main customers are:

*people from 8 years to aged are


using this product.

2. Feedback from customers:


*Asking feedback right after the
purchase.
*Getting feedback through social
media.
*Ask for feedback on order confirmation page
*By putting SMS surveys and Email surveys.

COMPETITIORS
*Bajaj
*Dabur
*Ayurveda
POSITIONING

Positioning refers to the place that a brand occupies in the minds of


the customers and how it is distinguished from the products of the
competitors.
Our brand wants to create a position and good name in the minds
of consumers or customers as “ No Need To Talk “ (for a healthy
growth of hair)

MARKETING MIX
Marketing mix has been defined as the “ set of marketing tools that
the firm was to purchase its marketing objectives in the target
market.”
It includes the following:
*Product
*Price
*Place
*Promotion
PRODUCTS
NNT Oil
Almond hair oil:
Benefits for almond hair oil:

*Almond oil softens hair.


*Almond oil strengthens hair.
*Almond oil repairs hair.
*Almond oil could make your hair grow well.
*Almond oil contains all kinds of healthy
components.
*Almond oil strengths and nourishes hair.

SIZE AND WEIGHT


100 ml – 90.0 g
200 ml – 180.0 g
800 ml – 460.0 g
1000 ml – 910.0 g
PRICE:
Product Quantity Price
Almond oil 50ml 30rs
100ml 60rs
190ml 105rs
200ml 110rs
500ml 230rs

PLACE:

The products of “NNT Oils” are sold through retail outlets the market
and E-Commerce.
PROMOTION:

Our company promotes its product through advertisements . It


advertises products through televisions , newspapers , internet , and
local FM’s(Radio) . These things are witnessed each one of us
regularly.

Television Newspaper Internet FM’s


CONCLUSION:

Basically we’re nuts about almonds ! As a food source and as a natural


product ,this stuff has been a part of human life for centuries and will
continue to shape and transform the way we look at natural treatments
and solutions in the coming years.

Renewable sources are really the way forward for us as a species and
finding ways to cultivate and utilize them in as many ways as we can will
be a key defining factor in our progress on the earth. Almonds! they’re
tasty , healthy , helpful and cost effective and you should definitely
make them a part of your daily life.
Thank You
Presented by:
AMARDEEP UMMALUTI
B.B.A.,LL.B.[HONS.] 2nd semester
ROLL NO : 007
GROUP: 6 {HAIR OIL}

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