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There can be loss of revenue growth because they could not gather appropriate insights from those
data
Big data describes data sets that cannot be effectively managed with traditional data base and
business intelligence tools . For example : Artificial Intelligence
Amazon reports generating 30 percent of its sales through its recommendation engine
5/29/2019 PG DIPLOMA IN AVIATION MANAGEMENT, HMA 3
THE GOAL OF MARKETING INTELLIGENCE
The goal of market intelligence consists of answering actual questions about your
customers and competitors and thus help the company perform successful data-
driven decision making.
The answers to questions like can help you manage your customers, develop pricing
strategies, create marketing plans, boost up selling opportunities, predict
competitors’ moves, identify gaps and etc.
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