6.01 6.02 6.04 - Promotion 1 Who Wants To Be A Millionaire RAINWATER

50:50
15 $1 Million
14 $500,000
Welcome to 13
12
11
$250,000
$125,000
$64,000
10 $32,000
9 $16,000
8 $8,000
Who Wants to 7
6
$4,000
$2,000
5 $1,000
be a 4
3
$500
$300
Millionaire? 2
1
$200
$100
© Mark E. Damon - All Rights Reserved
15 $1 Million
14 $500,000
13 $250,000
12 $125,000
11 $64,000
10 $32,000
9 $16,000
8 $8,000
7 $4,000
6 $2,000
5 $1,000
4 $500
3 $300
2 $200
1 $100
15 $1 Million
14 $500,000
13 $250,000
Advertising, publicity, 12 $125,000
11 $64,000
personal selling, public 10 $32,000
9 $16,000
relations and sales 8 $8,000
7 $4,000
promotion make up the 6 $2,000
5 $1,000
4 $500
3 $300
50:50 2 $200
1 $100
A: media mix B: promotional mix
C: advertising mix D: marketing mix

15 $1 Million
14 $500,000
13 $250,000
12 $125,000
11 $64,000
10 $32,000
9 $16,000
8 $8,000
7 $4,000
6 $2,000
5 $1,000
4 $500
3 $300
2 $200
1 $100
15 $1 Million
14 $500,000
13 $250,000
A store wanting to 12
11
$125,000
$64,000
get publicity should 10
9
$32,000
$16,000
send the newspaper 8
7
$8,000
$4,000
a…… 6
5
$2,000
$1,000
4 $500
3 $300
50:50 2 $200
1 $100
A: banner ad B: storyboard
C: premium D: press release

15 $1 Million
14 $500,000
13 $250,000
12 $125,000
11 $64,000
10 $32,000
9 $16,000
8 $8,000
7 $4,000
6 $2,000
5 $1,000
4 $500
3 $300
2 $200
1 $100
15 $1 Million
14 $500,000
The stage of the fashion 13 $250,000
cycle in which promotion 12 $125,000
11 $64,000
is used to persuade 10 $32,000
9 $16,000
consumers that the 8 $8,000
7 $4,000
business’s version of the 6 $2,000
5 $1,000
product is best is the 4 $500
3 $300
50:50 2 $200
1 $100
A: peak B: introduction
C: decline D: rise
15 $1 Million
14 $500,000
13 $250,000
12 $125,000
11 $64,000
10 $32,000
9 $16,000
8 $8,000
7 $4,000
6 $2,000
5 $1,000
4 $500
3 $300
2 $200
1 $100
15 $1 Million
14 $500,000
13 $250,000
12 $125,000
11 $64,000
Most fashion ads are 10 $32,000
9 $16,000
8 $8,000
7 $4,000
6 $2,000
5 $1,000
4 $500
3 $300
50:50 2 $200
1 $100
A: product advertising B: institutional advertising
C: national advertising D: local advertising

15 $1 Million
14 $500,000
13 $250,000
12 $125,000
11 $64,000
10 $32,000
9 $16,000
8 $8,000
7 $4,000
6 $2,000
5 $1,000
4 $500
3 $300
2 $200
1 $100
15 $1 Million
14 $500,000
13 $250,000
Belk and Polo 12
11
$125,000
$64,000
sharing the cost of 10
9
$32,000
$16,000
an ad is an example 8
7
$8,000
$4,000
of 6
5
$2,000
$1,000
4 $500
3 $300
50:50 2 $200
1 $100
A: public relations B: institutional advertising
C: cooperative advertising D: visual merchandising

Candy !
15 $1 Million
14 $500,000
13 $250,000
12 $125,000
11 $64,000
10 $32,000
9 $16,000
8 $8,000
7 $4,000
6 $2,000
5 $1,000
4 $500
3 $300
2 $200
1 $100
15 $1 Million
14 $500,000
13 $250,000
The primary form of 12 $125,000
11 $64,000
10 $32,000
advertising for local 9 $16,000
8 $8,000
7 $4,000
retailers 6 $2,000
5 $1,000
4 $500
3 $300
50:50 2 $200
1 $100
A: magazines B: newspapers
C: radio D: direct mail

15 $1 Million
14 $500,000
13 $250,000
12 $125,000
11 $64,000
10 $32,000
9 $16,000
8 $8,000
7 $4,000
6 $2,000
5 $1,000
4 $500
3 $300
2 $200
1 $100
15 $1 Million
14 $500,000
13 $250,000
Demonstrations are 12
11
$125,000
$64,000
common in this 10
9
$32,000
$16,000
industry 8
7
$8,000
$4,000
6 $2,000
5 $1,000
4 $500
3 $300
50:50 2 $200
1 $100
A: textile B: shoe
C: jewelry D: cosmetics
15 $1 Million
14 $500,000
13 $250,000
12 $125,000
11 $64,000
10 $32,000
9 $16,000
8 $8,000
7 $4,000
6 $2,000
5 $1,000
4 $500
3 $300
2 $200
1 $100
15 $1 Million
14 $500,000
A medium that is 13 $250,000
12 $125,000
designed to present 11 $64,000
10 $32,000
fashion trends but can 9 $16,000
8 $8,000
also be an effective sales 7 $4,000
6 $2,000
training tool 5 $1,000
4 $500
3 $300
50:50 2 $200
1 $100
A: video B: on-line advertising
C: television D: radio
15 $1 Million
14 $500,000
13 $250,000
12 $125,000
11 $64,000
10 $32,000
9 $16,000
8 $8,000
7 $4,000
6 $2,000
5 $1,000
4 $500
3 $300
2 $200
1 $100
15 $1 Million
14 $500,000
Which media reaches 13 $250,000
12 $125,000
96% of all people age 11 $64,000
10 $32,000
12 and over in a given 9 $16,000
8 $8,000
week? 7 $4,000
6 $2,000
5 $1,000
4 $500
3 $300
50:50 2 $200
1 $100
A: newspaper B: outdoor signage
C: radio D: on-line advertising

15 $1 Million
14 $500,000
13 $250,000
12 $125,000
11 $64,000
10 $32,000
9 $16,000
8 $8,000
7 $4,000
6 $2,000
5 $1,000
4 $500
3 $300
2 $200
1 $100
15 $1 Million
14 $500,000
Which of the following 13 $250,000
12 $125,000
is institutional 11 $64,000
10 $32,000
advertising and helps 9 $16,000
8 $8,000
to develop an image 7 $4,000
6 $2,000
for the business? 5 $1,000
4 $500
3 $300
50:50 2 $200
1 $100
A: banner ad B: newspaper supplement
C: premium D: merchandise packaging

Another Candy
Milestone!
15 $1 Million
14 $500,000
13 $250,000
12 $125,000
11 $64,000
10 $32,000
9 $16,000
8 $8,000
7 $4,000
6 $2,000
5 $1,000
4 $500
3 $300
2 $200
1 $100
15 $1 Million
Having little control 14 $500,000
13 $250,000
over the content of the 12
11
$125,000
$64,000
message, this could 10 $32,000
9 $16,000
be either bad or good 8 $8,000
7 $4,000
for the retailer 6 $2,000
5 $1,000
4 $500
3 $300
50:50 2 $200
1 $100
A: public relations B: publicity
C: advertising D: sales promotion

15 $1 Million
14 $500,000
13 $250,000
12 $125,000
11 $64,000
10 $32,000
9 $16,000
8 $8,000
7 $4,000
6 $2,000
5 $1,000
4 $500
3 $300
2 $200
1 $100
15 $1 Million
14 $500,000
This is 13
12
$250,000
$125,000
an 11
10
$64,000
$32,000
example 9
8
$16,000
$8,000
of… 7
6
$4,000
$2,000
5 $1,000
4 $500
3 $300
50:50 2 $200
1 $100
A: a premium B: a special event
C: visual merchandising D: mass media

15 $1 Million
14 $500,000
13 $250,000
12 $125,000
11 $64,000
10 $32,000
9 $16,000
8 $8,000
7 $4,000
6 $2,000
5 $1,000
4 $500
3 $300
2 $200
1 $100
15 $1 Million
14 $500,000
A store selects the 13 $250,000
12 $125,000
following media to use: 11 $64,000
10 $32,000
direct mail, radio, and 9 $16,000
8 $8,000
newspaper. This is its 7 $4,000
6 $2,000
5 $1,000
4 $500
3 $300
50:50 2 $200
1 $100
A: marketing mix B: promotional mix
C: promotional plan D: media mix

15 $1 Million
14 $500,000
13 $250,000
12 $125,000
11 $64,000
10 $32,000
9 $16,000
8 $8,000
7 $4,000
6 $2,000
5 $1,000
4 $500
3 $300
2 $200
1 $100
15 $1 Million
14 $500,000
A store recognizes 13 $250,000
12 $125,000
its employee of the 11 $64,000
10 $32,000
month in the 9 $16,000
8 $8,000
newspaper. This is 7 $4,000
6 $2,000
an example of… 5 $1,000
4 $500
3 $300
50:50 2 $200
1 $100
A: public relations B: publicity
C: sales promotion D: product advertising

15 $1 Million
14 $500,000
13 $250,000
12 $125,000
11 $64,000
10 $32,000
9 $16,000
8 $8,000
7 $4,000
6 $2,000
5 $1,000
4 $500
3 $300
2 $200
1 $100
15 $1 Million
14 $500,000
13 $250,000
Clinique gives a free gift 12 $125,000
11 $64,000
with a purchase of $25. 10 $32,000
9 $16,000
This is an example of 8 $8,000
7 $4,000
a(n)…. 6 $2,000
5 $1,000
4 $500
3 $300
50:50 2 $200
1 $100
A: sample B: premium
C: trunk event D: give-away

Congratulations!!!
u all win a cookie

6.01 6.02 6.04 - Promotion 1 Who Wants To Be A Millionaire RAINWATER

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6.01 6.02 6.04 - Promotion 1 Who Wants To Be A Millionaire RAINWATER

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50:50

A: media mix B: promotional mix

C: advertising mix D: marketing mix

C: premium D: press release

A: product advertising B: institutional advertising

C: national advertising D: local advertising

A: public relations B: institutional advertising

C: cooperative advertising D: visual merchandising

C: radio D: direct mail

A: video B: on-line advertising

A: newspaper B: outdoor signage

C: radio D: on-line advertising

A: banner ad B: newspaper supplement

C: premium D: merchandise packaging

A: public relations B: publicity

C: advertising D: sales promotion

A: a premium B: a special event

C: visual merchandising D: mass media

A: marketing mix B: promotional mix

C: promotional plan D: media mix

A: public relations B: publicity

C: sales promotion D: product advertising

C: trunk event D: give-away

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