FACTORS THAT NEED TO

CONSIDER

RIMSHA PERVEZ
• Keep your audience in mind
• any business audience are the reason behind their website. They have to know their audience better.
Any business that is designing a website the first thing that they need to do is that they have to define
their target audience that what kind of information their audience are looking for in your website.
These information will help a business to create rough outline about what kind of website you are
aiming.
• Make navigation easy
• To make a navigation while you are designing a website you have to make sure that your layout cruil
role in retaining visitor of your site
• While you designing a website, the layout plays a crucial role in retaining visitors to your site. A well-
designed layout makes navigation easy. Visitors should be able to find relevant information easily on
your website. If your website is cluttered with too much information, and the navigation through the
tabs is cumbersome, then it is most likely that the visitors may not find it appealing and may move to
another website.
• Content should be relevant
• When you have worked on a design that is user-friendly to your audience, your activity should consider
creating content that complements it while designing a website. Perhaps, nothing can replace content.
Content on your website gets indexed by Google. Visitors should find the content valuable on your
website. If the visitors find the content on your website to be original, fresh and relevant, then it would
lead to more traffic to your website. Eventually your website ranking would improve as well.
• Let appearance be appealing
• Equal emphasis has to be laid on the appearance of the website as well. This includes the color scheme,
font, images, videos, and so on. While you plan the color scheme of the layout, keep in mind to use
those colors that complement your logo. Also, take care not to add too many images and visuals as it
would take a longer time to load. Ideally, if it takes more than 4 seconds for a website to load, then it
could be a serious put-off to the visitor and prompt them to move away from your website
• Make it SEO friendly
• Any website designing for that matter should be SEO friendly. Include relevant keywords while
developing the content. As search engines display the results based on the keywords usage, take utmost
care to use the relevant keywords within the permissible limits of repetition. Over usage of keywords is
considered unethical. Also, include blogs and articles as part of your SEO plan to increase traffic to your
website.
• Connect with social media
• With social networks gaining popularity among customers as an important ‘go-to research media, it is vital to provide links on
your website to social media pages. As these platforms encourage 2-way interaction with business and customers, they help
build your brand and eventually increase traffic to your website. Include calls to action
• The best way to convert visits to your website into leads is by including calls to action. In most of the cases, visitors who stay
on your website for a longer period could turn out to be your potential customers. Hence, website designing should ensure
you have enough calls to action on your website to encourage the visitor to take a step further. These calls to actions could
be sign up, query form, get a quote form and download now and so on.
• designing time
• Whether you are into e-commerce, retail, B2B business or research activities, every website should serve the very basic
purpose for it is designed – to drive traffic to the website and convert visitors into potential customers. It’s time you put on
your designing hat and get started.
•
• Deciding on a domain name
• All the business has their online website name which is normally related to their brick business such as
www.sainsubury.co.uk the business name shout be short and easy to remember. Many business own
the ending with .com or .co uk to make sure more people to reach their website. Before creating a
website the name should be registered so it can become an official business than it is leased to the
owner and it depends on the owner to renew it or not
• Coping with the additional work
• If the number of customer enquiries or sales increases, so too will the amount of work.More staff may
be needed to respond to requests promptly, check orders and pack and distribute goods. If the owner
personally creates the goods, the number of orders could exceed their ability to cope. Operating online
means that a business’s products and services are available 24 hours a day, seven days a week, which
may have an impact on working hours so if the employees are working for more hours the business has
to pay more which means more outflow from the business.
•
• Technical and design skills
• Creating and maintaining any business website requires technical and design skills.These may include
programming and design skills, knowledge of database technology and familiarity with different web
servers and platforms to plan the structure and design the site to reflect the business image and allow
for future development needs ensure the site is safe and secured. The business needs to have special
technician and web designer to create the website that means the business has to pay.
• Changing and updating
• The website needs to be up to date with changes it should be updated and check people review and it
should be accurate and relevant to the customer and it should be regularly reviewed to meet the
customers need and demands.
• Relationship marketing
• A website should be attractive and willing to customers so the business can have repeat customers by
giving them a more personal experience for example on Ebay website customer can see recently viewed
items so they can be attracted towards the products and may like to buy. This helps the business to
attract repeat customers.