Group 7

TRẦN UYÊN PHƯƠNG

NGUYỄN THANH HẢI
NGUYỄN PHƯƠNG NGỌC
LÊ NHƯ Ý
NGUYỄN GIA KHÁNH
PHẠM GIA HY
ĐOÀN THANH HƯNG
1.INTRODUCTION
2.PRODUCT
3.MARKETING
4.BUDGET
ECO FRIENDLY APP
Key trends to protect health
Why do people want to follow a healthy diet?
 + Vision:
 People who want to have a better life as well as a good
health through clean and healthy food.
 We construct and cement for customer a habit using
healthy food.
 We create a healthy community and encourage them live a
healthy life.
+ Values:
 Customer services.
 Purity .
 Partnerships.
 Awareness.
 Encouragement and motivation.

+ Mission:
 To become the 1st one supplying healthy food for customers
– those want to have a good qualified living standard.
 To shape a good habit as well as increase the customers’
cognitive ability about health by providing healthy food’s
benefits as well as creating a health community.
PRODUCT
 The app is for food.
 The app is connection between suppliers ( healthy food sellers) and customer.
 The app focus only on healthy products.

HEALTHY FOOD SELLERS ECO FRIENDLY APP CUSTOMERS AND BUYERS

What types of customers ?
Everyone wants to improve their meal and keep in fit with
nutritious food and save cooking time.
Design of the app
 About us

 Home page

 Products

 News

 Another
 About us
 The address of the office:
Number 6, street 16, Him lam
residence, Hiep Binh Chanh
Ward, Thu Duc district, Ho Chi
Minh.
 The telephone number:
0383504567
 The purpose of the app:
helping suppliers sell food to
customer in an easy and a
modern way by ordering
through smartphone.
Home page
 In the homepage, we set the food categories in
the center page. It shows the name of the sellers
so customer can choose the sellers they want to
see quickly.
 Below the food categories is the featured food,
which gives the recommendation for customer
the best-seller, or the food with premium.
 Product
In the product, we have all list of food
of each seller with the price, the
ingredients of the food, the name of
seller, the calories need and suitable
for each meal to make customer can
choose the product easily and
credibility.
News
The news are detail and full,
with present and the past
news for new users so they
can find the information
about the food.
Another
 Loyalty point: promotion for the users
ordering food in the app regularly.
 Video: the short clip to advertising the
products including the original of the
materials, the cooking process to get the
trust of the customers.
 Chat: customer can send the messages for
us to ask the question relate to the products
and also give the feedback about the quality
and the price of the food.
 Facebook: the address website in Facebook
to make customer can find the app easily,
give the necessary information of the food,
our program to promote customer in the
social network.
 User Account: customer create the account
to sign in to the app to know more about the
food and the information of the food sellers.
Why will they using the app?

 Do not have enough time for

cooking the quality food.
 Do not know how to make the
healthy food.
 Having the important news about
the food.
 Having more options for the meal.
 Having promotion when using
regularly
 Having the food with high quality
through the checking of the app
Who are our competitors?
 Strength and Weakness of
competitors

• Strength • Weakness
- Having the loyalty - Do not control the quality
customer and suppliers of food.
- Having many kind of food - Do not have more
- Having the credibility information about products
and food sellers.
Why is our app different than that of our competitors?

 Guarantee the food

quality
 Having useful news
relate to the food
 Having more options in
healthy food
 Concentrating only on
healthy food
 Having the needing
calories of each food
MARKETING
Some survey
 Digital Marketing
• Create fanpage on social media: facebook, Instagram, youtube, zalo..
• Use advertising services
KOL Marketing
• Use influencer mkt: KOL, using influencer marketing
Events Marketing
Sponsor for cooking contests
Sponsor some material for outdoor campaign
Do some charity
Promotion
Link with online payment app
 Introduce to friend or relative use our service ( word of mouth )
DISCOUNT 5% DISCOUNT 10% DISCOUNT 8%
• Flexible in time and place
• Diversity options • Lack of supplier
• Connect and serve customers • Brand Awareness
through the internet • Limit target
• Save time customer
• First comer

• Potential grow
• Many indirect
• Loyal returning
competitor
customer
• Emergence of
• Tend to eat healthy
new competitor
food
BUDGET
Target profit

Firstly, we startup with 300 million VND to build app.

We spend on 140 million in marketing plan
3 months later, we will earn 200 million (2000 bills*20% of
total bill) after deducting expenses, we will lose 65 million.
Then ECO app becomes more popular, we earn 335
millions.
We expected in 2021, we will receive income after minus
taxes and expense about 670 million.
Funding
According to Nielsen estimates, the
total value of organic market in two big
cities in Ho Chi Minh City and Hanoi is
estimated at VND 400 billion / year.
Meanwhile, consumer confidence only
meets about 30%.

This million-dollar potential

market still offers a lot of
opportunities
 Funding
Expected Income
2500 2374.45

2000 1826.5

We decided to call 400 millions

Income ( Million VND )

1500 1405
VND for capital to change 25% 1132.3
share of company. 1000 871

 We will use that money to 695 670

invest in marketing campaign to 500 335

attractive more customers and 205

developing the delivery team. 0

-65
2019 2020 2021 2022 2023

-500
Year

Before Funding After Funding

REFERENCES
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nghien-cuu-thoi-quen-su-dung-mang-xa-hoi-cua-nguoi-
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http://www.younetmedia.com/insights/healthy-eating-
lan-song-thay-doi-trong-thoi-quen-an-uong-cua-nguoi-
tieu-dung-
viet.html?fbclid=IwAR1hmdim4tZIT05gridITtps0Ys3JpQbCa
Z5LnDmP7NGmvNFh7t2H6scN6Y
http://daidoanket.vn/thi-truong/thi-truong-thuc-pham-
THANKS FOR
WATCHING!