GROUP 5

 CONCEPT OF MANAGEMENT
A. TRADITIONAL CONCEPT • Management is the art of getting things
done through others. (Mary Parker Follett) • Management consists of
getting things done through others. A manager is one who
accomplishes organizational objectives by directing the efforts of
others. (C.S. George)

B. MODERN CONCEPT • Management is establishing an effective environment

for people operating in formal organizational group. (koontz and op’donnel)
• Management is the co-ordination of all resources through the process of
Planning, Organizing, Directing and Controlling in order to attain stated
objectives. (F.W. Taylor)
 Basic Functions of Management
1. Planning - involves selecting a course of action and
specifying how the action will be implemented to attain
the organization’s objectives.
2. Organizing - is designing a formal structure of tasks
and authority in which personnel and material resources
are arranged to carry out plans and objectives.
 Basic Functions of Management
3. Leading - This requires the ability to motivate and
effectively direct people. Managers assign tasks to
employees, arbitrate disputes, answer questions, solve on-
the-spot problems, and make many small decisions that
affect customers and employees.
4. Controlling - is evaluating performance to see whether
objectives are being met and the application of corrective
actions if they are not
 Levels of Management The level of management determines a chain of command,
the amount of authority & status enjoyed by any managerial position. The levels of
management can be classified in three broad categories:
 Levels of Management Top Level or Administrative Level - It consists of board of
directors, chief executive or managing director. The role of the top management
can be summarized as follows: Top management lays down the objectives and
broad policies of the enterprise.
It issues necessary instructions for preparation of department budgets,
procedures, schedules etc. It appoints the executive for middle level i.e.
departmental managers. It controls & coordinates the activities of all the
departments. It is also responsible for maintaining a contact with the outside
world. The top management is also responsible towards the shareholders for the
performance of the enterprise.
 Levels of Management Middle Level of Management The branch managers and
departmental managers constitute middle level. • They are responsible to the top
management for the functioning of their department. They devote more time to
organizational and directional functions. They execute the plans of the
organization in accordance with the policies and directives of the top
management. • They interpret and explain policies from top level management to
lower level. • It also sends important reports and other important data to top level
management. • They evaluate performance of junior managers. • They are also
responsible for inspiring lower level managers towards better performance.
 Levels of Management Middle Level of Management The branch managers and
departmental managers constitute middle level. • They are responsible to the top
management for the functioning of their department. They devote more time to
organizational and directional functions. They execute the plans of the
organization in accordance with the policies and directives of the top
management. • They interpret and explain policies from top level management to
lower level. • It also sends important reports and other important data to top level
management. • They evaluate performance of junior managers. • They are also
responsible for inspiring lower level managers towards better performance.

Levels of Management Lower Level of Management is also known as supervisory /
operative level of management. It consists of supervisors, foreman, section
officers, superintendent etc. According to R.C. Davis, “Supervisory management
refers to those executives whose work has to be largely with personal oversight
and direction of operative employees”. In other words, they are concerned with
direction and controlling function of management. •Assigning of jobs and tasks to
various workers. •They guide and instruct workers for day to day activities. •They
are responsible for the quality as well as quantity of production. •They are also
entrusted with the responsibility of maintaining good relation in the organization.
•They communicate workers problems, suggestions, and recommendatory
appeals to the higher level and higher level goals and objectives to the workers.
 Levels of Management Lower Level of
Management •They help to solve the
grievances of the workers. •They arrange
necessary materials, machines, tools etc for
getting the things done. •They prepare
periodical reports about the performance of
the workers. •They ensure discipline in the
enterprise. •They motivate workers. •They
are the image builders of the enterprise
because they are in direct contact with the
workers.
 Who are Managers? Someone who works with
and through other people by coordinating
their work activities in order to accomplish
organizational goals. A manager is
responsible for planning and directing the
work of group of individuals, monitoring their
performance and taking corrective action
when necessary for the accomplishment of
organizational goals and objectives.
 Definition of Management According to F.W.
Taylor " Management is an art of knowing what
to do, when to do and see that it is done in the
best and cheapest way.“
 Management can be defined in the following
categories :
1. Management as a Process
2. Management as an Activity
3. Management as a Discipline
4. Management as a Group
5. Management as a Science
6. Management as an Art
7. Management as a Profession
 That’s Not My Job This is a story about four
people named Everybody, Somebody, Anybody
and Nobody. There was an important job to be
done and Everybody was sure that Somebody
would do it. Anybody could have done it, but
Nobody did it. Somebody got angry about that,
because it was Everybody’s job. Everybody
thought Anybody could do it, but Nobody
realized that Everybody wouldn’t do it. It ended
up that Everybody blamed Somebody when
Nobody did what Anybody could have.