COMMUNICATION

FOR BUSINESS AND

TRADE
Purposive Communication
 SWOT Analysis

A diagram that shows an organization’s or

person’s key STRENGTHS, WEAKNESSES,
OPPORTUNITIES, and THREATS to innovate
or adapt new ways or strategies to put itself
better in the corporate world.
INTERNAL FACTORS vs. EXTERNAL
FACTORS
 Internal factors are things that we can control.
 External factors are things we cannot control.
BENEFITS OF SWOT ANALYSIS

Identifies an organization’s capabilities and resources.

Provides a look on the organization’s competitive
environment.
The company can create better marketing strategy, new
venture or new opportunities.
An aid to reduce threats by understanding company’s
weaknesses.
Can be used as a planning technique.
Individuals who like to develop their careers can do SWOT
analysis to identify their skills, opportunities and abilities
 Making SWOT Analysis

1. Define your objective – path or direction.

2. Focus on the internal and external factors.
a. Strengths. Things that do better in your company – competitive
advantage.
b. Weaknesses. Areas outclasses by your competitors.
c. Opportunities. Factors that can help your company grow.
d. Threats. Obstacles stopping your company to grow.
 MATRIX

Strengths Weaknesses

Opportunities Threats
 BUSINESS AND TECHNICAL REPORTS
 REPORT is a comprehensive document that covers all aspects of the subject matter of
a study. It presents results of an experiment, investigation, research, or an inquiry to a
specific audience.

Classification Types Types

• Progress Reports • Cover Page

• Sales Reports • Title Page
• Personnel Evaluation • Table of Contents
• Feasibility Reports • List of Illustrations
• Literature Review • Executive Summary
• Formal •
•
Credit Reports
Information Reports
• Main
body/Findings/Discussions
• Informal •
•
Analytical Reports
Recommendation Reports
•
•
Conclusions
Recommendations
• Research Reports • References/Sources
• Case Study Analyses • Appendices
 COMMUNICATION FOR EMPLOYMENT:
THE RESUME

 A RESUME is a persuasive summary of your qualifications for

employment.

PARTS:
1. Name
2. Objective
3. Experience
4. Education
5. Honors
6. Activities
7. Skills
8. References
Features of Resume

1. Organization
a. Chronological resume. General listing of academic and work
experience from the most recent to the oldest.
b. Functional resume. Organized around various kinds of experience.
c. Targeted resume. Shows only the experience and skills relevant to
one’s goal.

2.Succinctness
3.Comprehensiveness
4.Design
 COMMUNICATION FOR EMPLOYMENT:
THE APPLICATION LETTER

 An APPLICATION LETTER serves as a formal introduction of

yourself to your prospective employer.
 FEATURES:
1. Qualifications
2. Pleasing Tone
3. Format

 GUIDELINES:
1. Focus
2. Stay on topic
3. Think of your letter as an argument
4. Choose an appropriate salutation
5. Proofread
 COMMUNICATION WITHIN A COMPANY:
THE MEMORANDUM

A MEMORANDUM is a short official note

that one writes to a person or to several
individuals and must be:
 Civilized
 Concise
 Coherent
 Compelling
 Correct
 COMMUNICATION WITHIN A COMPANY:
THE MINUTES OF MEETING

 MINUTES are the official written records of a

meeting’s proceedings.
 PARTS:
1. Committee or organizational name
2. Kind of meeting
3. Date, location, and time of beginning and adjournment
4. Names of the chair and secretary
5. Names of all present members
6. Names of guests and their role in the meeting
7. Reference to approval of last meeting’s minutes.
8. Motions raised.
9. Report.
10. Other special concerns.
11. Signature