Communication

Processes, principles and

Ethics
PURPOSIVE COMMUNICATION
What is Communication?
- is the art and process of creating and sharing ideas.
- "the imparting, conveying, or exchange of ideas,
knowledge and information‘ which can apply to words or
body language.
- Is a “two-way street”
Effective Communication
Laswell’s 5Ws of Communication:
1. Who should be told?
2. When should they be told?
3. What should they be told?
4. Where should the message be conveyed?
5. Who should control the communication process?
The Communication Process
• Source : sender of the message
• Message: the information to be communicated
• Encoding: process of taking message and transferring it into the proper
format for sharing it with the audience and ensuring they get all the
information needed.
• Channel: the method of communication.
• Decoding: process of receiving the message accurately and requires
that the audience has the means to understand the information being
shared.
• Receiver: listener
• Feedback: gauges how successful the communication is.
• Context: the situation in which one is communicating.
Perspectives in Communication

1. Visual Perception 2. Language

“A woman without her man is nothing.”
“A woman. Without her, a man is nothing.”
3. Other factors
- past experiences
- prejudices
- feelings
- environment
 Elements of Communication

Physical Communication