The danger of

desensitization
Desensitization is a matter of
alteration or toning down the
normal response to a stimulus.
it's danger stems from the
possibility of apathy toward
life events. This may lead to
some sort of a diminished
reaction or even no reaction to
what may be considered a
dangerous event
 According to Potter (2011) in his book
MEDIA LITERACY,there is a need to be
media and information literate to
counteract “the physiological and
psychological tendency,
(automaticity)towards the many
information that are encountered every
now and then.”
 Automaticity or automatic
response,is “a state where our
minds operate without any
concious effort from us”In other
words,you become so desensitized
with the thing you encounter
because they already seem so
natural to you.
 According to callison and Tilley(2006),you are a media and
information literate individual if you are able to do the
following:
 Pose worthwhile question
 Evaluate the adequacy of an argument
 Recognize facts,inferences and opinions and use each
appropriately
 Deal with quandaries and ill-formed problem that have no
fixed or unique solutions
 Give and receive criticism constructively
 Agree or disagree in degrees measured againts the merits of
the issue and audience
 Extend a line of thought beyond the range of first impressions
 Articulate a complex position without adding to its complexity
 BIG IDEA
Media and information literacy
is considered a lifelong skills
and practice,thus an individual
needs to be adept in it to make
informed decisions.Becoming
literate is your fundamental
human right.You are able to
express your self in a way that
may improve your life and the
lives of those around you.
WHAT IT TAKES TO
BE MEDIA AND
INFORMATION
LITERATE
 There are two factors that can
influence you to become a media
and information literate individual.
*clarifying your goal and
motivation for seeking information.
*acquiring more skills in
discerning,appriciating, and filtering
information.
 STAGE CHARACTERISTICS
*Learning that there are human being
 Acquiring and other physical things apart from
Fundamentals ones self;these look different and serve
different function.
*Learning the meaning of facial
expression and natural sounds.

 Language Acquisition
*Recognizing speech sounds and attach
meaning to them.
*Being able to reproduce speech sounds.
*Orienting to visual and audio media.

*Developing understanding of
 Narrative Acquisition differences between:
-fiction vs. nonfiction
-Ads vs. entertainment
-Real vs. make –believe
*Understanding how to connect plot
elements
-By time sequencng
-By motive-action- concequence
 *Discounting claims made in
 Developing ads
*Sharpening of differences
skipticism between like and dislike for
shows,character and actions
*Making fun of certain
character even though
those character are not
presented as foil in their
show

 Intensive *Strongly motivated to seek

Development out information on certain
topic
*Developing a detailed set
of information on particular
topics (sports,politics,etc.)
 *Seeking out different forms
 Experiental of content and narratives
Exploring *Focusing on searching for
surprises and new
emotional,moral,and
aesthetic reactions

 Critical *Accepting message on their

appriciation own terms,then evaluating
them within that sphere
*Developing very broad
and detailed understanding
of the
historical,economic,political,
and artistic contexts of
message system
 Social *Taking a moral stand that
certain message are more
Responsibility constructive for society than
others;this is a multi
dimensional perspective
based on thorough analyses
of the media landscape
*Recognizing that ones own
individual decisions affects
society-no matter how
minutely
*Recognizing that there some
action an individual can take
to make a constructive
impact on society
 N K
H A
T U…
YO