Sweeties Cafe's owner are taking advantage of the

belief that every Filipino really love coffee even in

hot days. We focused on serving coffee, tea, pastries
& also entertainment for our beloved customers.
Sweeties Cafe was formed by a circle of friends that
really love coffee and eating sweets. The business
started at February 10, 2019. The purpose of our
coffee shop is to share our love on coffee and
sweets. Also we wanted to give entertainment to
those teenagers to capture every instagramable
pictures.
 Present Market Situation In demand nowadays
is the summer cold drinks for everyone. Ice
cold coffees and milk shakes that is the best
drinks in this summer days. It will be the new
trend among the teenagers. They can also take
a pictures and post it on any social medias that
can help us to promote our café shop. Best pick
for this summer is the ice cold drinks and
sweet products that can decrease their body
temperature. It may lead them to relaxation
and calm atmosphere inside the café shop.
 Strength - Sweeties Cafe dedicate a tremendous amount of time to
research to ensure that we give the customer the best coffee and cup
cake for very special day and make them satisfied of our product.

 Weakness - Sweeties cafe may have its set backs due to our very
young business, obtaining certain ingredients is already problematic
but we need to again dramatically narrow our search to meet the
standards and wants of our customers.

 Opportunity - Sweeties Cafe are run by founders with our part-time

crew which we hired due to our busy schedules in schools and other
works. We are planning to hire more part-time working students to
help them with their school expenses depending on business once we
open our shop. We will do on extensive training with them to ensure
our products quality and consistent customer service.

 Threats - Our threats may be the big companies who already have its
loyal and stable customers but we wanted to take it as a challenge to
be like them or to be more of them
 Specific
We want to improve our coffee shop by
adding another product in our menu that
our customers will also love. It will help
us to gain more customers.
 Measurable
An 50% increase is our goal.
 Attainable
Our income increased 10% last month when
we add another product in our menu.
 Relevant
Since we start adding new products in our
menu we will continuously adding new
product base on what is in-demand.
 Time base
In 3 months SMART goal In 3 month we are
expecting that our income is going to increase
50%.
 Coffee Life to Sweeties Café Machines News Contact Tax
Benefits of Leasing 11 ways to attract more customers to
your café shop. Every Monday, March 25, 2019 @ 8:00am.
There aren’t too many companies that don’t welcome a bit
more sweet and a bit more strong coffee. But as the high
street becomes more competitive for independent eateries
and café shops, it’s a challenge to lift your numbers. You’ll
have to lift your game. So what’s your competition? At least
one of the big four coffee chains is going to be nearby –
that’s a given. Perhaps you have other independent shops
with a similar offering too. But don’t be disheartened – our
high streets are becoming service and experience-oriented,
whether we really like that or not, and that means there’s a
demand for somewhere to sit and something tasty to get
inside us.
 We’ve come up with a simple list to get you thinking about ways
to increase your customer base. Look at your pricing. Is it
competitive? Perhaps you’re under-pricing, which could send
the wrong message about the quality of your coffee and other
offers. Start a loyalty card scheme. Simple coffee aren’t
expensive. Of course, when you’re giving away free drinks or
food, you’re reducing your profit margin a touch, but would the
extra custom make all the difference? Invest in a custom coffee
that is tasty! Get active on social media. A really successful social
media strategy probably requires professional input, but there’s
a lot you can do on Facebook, Twitter and Instagram to get
customers building your brand awareness. You can find out
more about social media here. The good old A-board. Best put to
use with the help of a skilled employee. Make sure you place it
somewhere highly visible, but in a way it won’t obstruct passers-
by. Run a competition – particularly if you can get the local press
to give you coverage. Tap up your suppliers for marketing
materials. If you’re supplied by big-name.
 Sweeties Café has marketing mix
(4P’s) that support the firm’s
industry position as the leading
coffee shop chain in the Philippines.
The marketing mix identifies the
main components of the Shop
marketing plan, namely, product,
place, promotion, and price (the
4P’s)
 Sweeties Café has marketing mix (4P’s) that
support the firm’s industry position as the leading
coffee shop chain in the Philippines. The
marketing mix identifies the main components of
the Shop marketing plan, namely, product, place,
promotion, and price (the 4P’s)
 Such changes in marketing mix emphasized the
shop’s need to evolve it’s various business
Operations to maintain effectiveness against
growing competition. Marketing mix or 4P’ds
function as marketing tool for establishing a
unified and systematic approach to bring Sweeties
Café Shop’s Product to food and beverage market
around this country (Philippines)
 Effectively doing so supports operational
effectiveness in other areas of the
business. In the context of the marketing
mix, it is of critical importance to apply a
suitable combination of approaches for
promoting the right products offered at
the right place at the right price.
 This components of the marketing mix focuses
on what the business offers the customers.
Sweeties Café shop continuous is use to
innovate the product mix to capture more of
pastries, coffee and beverage market. The shop
adds or modifies product lines, with the aim of
expanding its market. Rich and growing its
market share.
 This component of marketing mix determines
the venues at which customers can access the
product. Sweeties Café Shop offers most of its
product at Cafés or coffee Houses. However
there are various other pace or channels of
distribution available for this product. In case,
the following are the main venues or places
that Sweeties Cafe Shop uses to rich its target
customers:
 Coffee Houses/ Malls
 This component of the marketing mix refers to the
communication strategies use to disseminate
information about the firm and its product, and to
encourage customers to buy this product through
interpersonal relations and communications, although
advertising it is also part of the promotional approach.
Sweeties Café shop became popular primarily through
flyers, Posters and social media marketing. In the
marketing mix social media usually focus on providing
the best customers experience in order to encourage
people to spread positive word in this business. This
business also advertises its products through the print
media and internet. Sales promotions are use in
Sweeties Café Shop rewards which is a program
involving freebie.
 So you’ve opened a coffee shop. The next thing to
do: find some customers. One of the best ways to
find new customers (and keep current customers
coming back) is to create a marketing plan for your
coffee shop.
 If you’ve never put together a marketing plan
before, we’re sorry to say that there isn’t a one-
size-fits-all marketing plan that you can simply
implement. The marketing plan for your coffee
shop is based on your specific market, your target
consumer, and your business’s maturity — it’s
unique.
 With that said, there is a basic outline you can
follow, whether you’re just starting a coffee
shop or you’re a few years in and it’s time to
fine-tune your marketing.
 Budget
(Financial statement for the sample product)

3 Coffee ------------- P35.00

3 cup cakes --------- P30.00
2 Ice -------------------- P10.00
3 cups---------------- P15.00
Total cost ---------- P90.00