Presented by About us • Ad Squad is your 360 degree communication partner. We assist you in reaching your audience the better way
• We are a team of seasoned professionals and young enthusiasts
to give you the blend of experience coupled with fresh and innovative ideas
• In very short time, Ad Squad has successfully accomplished
projects for various national and multinational clients Executive Summary
This Proposal Explores and examines details about social media
services Ad Squad will provide to get maximum mileage , reach, recognition , registration which will help achieving the goals
The specific goals are reaching the diversified target audience
available on different social platforms and getting maximum desired ROIs Digital Demographics of Pakistan
Source: worldometers, Google Report, PTA, Website Analytics (E. OGE)
Best Practices for Digital Video First Mobile First Video Continued to be the most A term widely used by top compelling ad format in 2017 digital platforms such as and as reported by the PTA, Google and Facebook indicates 40% of all in 2017 was used how advertisers should design for video uploads, streaming and content for consumption on sharing. Alongside, 55% used smaller screens first and features mobile data to consume video added to suit larger screens content on their smartphones. Objectives • To stimulate the digital presence of the brand.
• Create engagement & conversation with the TG on social
media.
• Maximize the brand exposure on digital media and carry
out advertising campaigns with measureable ROIs periodically. Social Strategy • Manage social media profiles on Facebook, Twitter & Instagram through specifically created content for ‘Turk Plast’. • Create ‘Conversation’ and engage fans through social media profiles with the brand and urge them to participate more frequently. • Socialize with the fans through activities. • Increase the fan following on social media profiles through paid advertising and organic growth. • Responding to queries and escalating to client if required. Content • Content is the key to our social media and community management. • We create content that speaks louder than our pitch. • We believe brands are the story-tellers, and the one with the best story wins the race. • Our content creates the ‘Call to Action’ and intrigue a conversation. • Graphic posts, GIFs or Videos, aspiring action is the basic ingredient of our posts. What do we post? We don’t ONLY post graphic templates of specific pattern and repeat BUT We also produce social media animated videos, GIFs for increasing fans’ interest on each post. ---------------------------------------- We don’t ONLY create content for social media BUT We create extraordinary SOCIAL CONTENT to be the best story teller among competitors Activities Activities plan will be decided in close consultation with the brand’s marketing team. Digital activities may include. • Tip of the day/week informing different techniques to use PVC pipes. • Asking fans to upload their 10 sec video with Turk Plast products and win gift hampers. • Giving people a virtual tour of all products. • Holding an informative session through Social media to create awareness among people about the advantages of Turk Plast products. Activities Holding a BTL activity at various locations to personally come in contact with the target market and informing them about the product. Activities Go digital on all aspects A digital truck that would move in different areas of Lahore to promote the brand. Organic Growth • Agency will organically grow fan base on Facebook and Instagram and also create channel on YouTube and promote videos through optimization of key words.
• Agency will grow 250-1000 new fans on social media through
organic growth every month through engagements and social optimization. Scope of Work • Agency will manage the social media profiles for ‘Turk Plast’. • Agency will create and design content for all social media profiles as per the algorithms of Social Platforms, and manage the hashtags and ensure that all posts are socially optimized. • Agency will post at least 1 creative post every day, except Sundays on social profiles, engage audience and answer/redirect queries. • Content Frequency • 1-2 posts everyday (except Sundays and holidays) • 1 video cover every month • 2-3 GIFs every week • 1-2 contests every month Sample Artworks
Rights of the Creative shared belong to AdSquad
All the creative shared is sample work. Artworks with proper logos will be shared once agency is onboard Costing Deliverables • Social media page management • Social media content creation • Digital media planning and buying • Digital media artwork animation (GIF only.) • Creative direction and design • Digital advertising and marketing • Account planning, research, reporting and analysis • Event coverage for digital media Platforms • Facebook • Instagram • YouTube Shared Team • Account Manager • Community Manager • Digital Artist