Wipro- One of the most

Ethical Company

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Introduction
 Ethics is set of rules that define right and wrong conduct.
 Business Ethics can be defined as written and unwritten codes of
principles and values that govern decisions and actions within a
company.
 In the business world the organization’s culture sets standards for
determining the difference between good and bad decision making
and behavior.

Did You Know?

The most common types of observed misconduct
are lying , with-holding information and abusive
behavior.
 Question to consider in determining whether
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an action is Ethical
Are there any possible legal restrictions or violations that
could result from the action?
Question: If I do this will it break any laws?
Does your company has a specific code of ethics or policy
on the action?
Question: If I do this will I go against the employee
handbook?
Are there any industry trade groups that provide guidelines
or codes of conduct that addresses that issue?
Question: If I do this will I violate any trade practices?
4 Some more Questions….

Will this activity be accepted by the co-workers?

Will your decision or action withstand open discussion
with co-workers and managers and service untarnished?
Question: Will my action cause peer acceptance or
rejection or any peer pressure?
How does this activity fit with your own beliefs and
values?
Question: Will my action violate any of my personal
ethics, religious beliefs and social values?
5 Three Factors that influence Business
Ethics
6 Nature of Business Ethics by Wipro

Wipro has divided its business ethics into 5 parts:

1. Specification of moral judgement.
2. Moral judgement and moral standard.
3. Justification of moral judgement.
4. Logical reasoning.
5. Moral responsibility for the organization.
7 Factors impacting on Wipro’s Ethics
 Corporate culture
 Existence and application of a written code of conduct.
 Formal and Informal policies of rules.
 Norms for acceptable behavior.
 Financial reward system.
 Company’s attitude towards employees.
 How employees are selected for promotion.
 Hiring practices.
 Degree to which professionalism is emphasized.
8 Business Ethics Initiatives by Wipro
 Integrity Manual:
1. Derived from the “WIPRO values‟ and defines the way Wiproites should
conduct Business with their customers.
2. It guides Wiproites through the tough choices they may face in the daily execution
of their role.
3. It helps to create confidence in the minds of the customers, investors, suppliers
and society at large.
 WIPRO SOS:
1. “WIPRO SOS” has introduced a helpline which comprises senior members of the
company like Chairman Azim Premji. They are always available for guidance on
any moral, legal or ethical practices.
2. Using this helpline, a senior manager revealed to the management that he had
inflated a travel bill and opted to leave the company.
 Continued…
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 WIPRO’S OMBUDS PROCESS:
1. On 15th August, 2003 Wipro introduced a process called the
Wipro’s Ombuds process.
2. If an employee discovers information which he believes shows
serious malpractice, impropriety, abuse or wrong-doing within the
organization, this information would be disclosed internally without
fear of reprisal.
 Business practices not so ethical:
1. Wipro caught Capital one misleading customers during sales calls
and hence terminated its contract.
2. Due to similar reasons Wipro also terminated the contract of
Lehman Brothers.
10 7 Principles followed by Wipro

 Be Trustful
 Keep an open mind.
 Meet Obligations.
 Have clear documents.
 Become community involved.
 Maintain Account control.
 Be Respectful.
11 Steps to take the level of Ethics to next
level.

 Top management support.

 Expectation begins at top-set high standards of targets.
 Ethics needs to be embedded in training.
 Ethics office setup.
 Keep external stakeholders informed about policies.
 More strict action against rule breakers.
 Review and modify code of ethics when needed.
12 Benefits and drawbacks that Wipro
may face due to Ethical Behaviors
Benefits: Possible Drawbacks
 Higher revenues  Sourcing from fair trade
suppliers may prove costly.
• Improved brand and
business awareness.  A danger of building up high
expectations.
• Better employee motivation
and recruitment.
• New source of finance- eg.
Ethical investors
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Thank You