PRE-TEST

1. People discovered fire, developed paper from

plants, and forged weapons and tools with stone,
bronze, copper and iron.
2. The Internet paved the way for faster
communication and the creation of the social
network. People advanced the use of
microelectronics with the invention of personal
computers, mobile devices, and wearable
technology.
PRE-TEST
3-5. What are the three (3) building blocks of
Media Literacy?
ANSWERS:
1. Pre-Industrial Age
2. Information Age
3. Personal locus
4. Knowledge structures
5. Skills
 INTRODUCTION
TO
MEDIA AND INFORMATION
LITERACY

MARC GIAN PAOLO R. CLOZA

RIZAL NATIONAL SCIENCE HIGH SCHOOL
`
AUTHORITARIAN

• The media is controlled and censored by the

ministries in the countries.
• Censorship-is a suppression of any communication
which may consider as harmful to the people, King,
government and its nation.
• Neglects the freedom of speech and freedom of
expression.
SOVIET MEDIA

• The whole control of the media is under the

leader of the nation.
• They put end to the private ownership of the
press and other media.
• Also known as “Communist Media Theory”
LIBERTARIAN
• Fully free without any intervention of any
authority or government.
• Media is supposed to be privately owned.
• It believes in freedom of thought and
individualism.
• Everyone has the right to express opinions.
LIBERTARIAN
• There is absolute freedom to media, media plays
the role of a watchdog.
• No censorship of any kind is to be done.
• Media is accountable to the law of the country.
SOCIAL RESPONSIBILITY

• Press freedom in one hand, but other hand they controlled the press by
raising questions.
• The content of the press should be discussed in public panel
• Media should accept any obligation from public interference or professional
self regulations.
• The ownership is private.
• It lies between both authoritarian theory and libertarian because it gives total
media freedom and external controls.
EXPOSURE TIMELINE
• Draft a timeline of your exposure to traditional and new media
on a bond paper.
• Create that timeline through presentation software.
• For each item of media, the learners are to include a picture or
image, year, short description, and a personal insight.
• Write a brief description of the output and submit it at the MIL
portal.
INTERNET OF THINGS AS THEORY
• Define internet of things.
• What brought this theory about?
• In what situations do you encounter “Internet of Things” in the
Philippines?
• How do you think IOT will evolve and affect Filipino society in the
next 3-5 years?
• What do you think is the relationship or cause and effect of IOT in
media and information literacy?
“MOST INFLUENTIAL PERSON IN YOUR LIFE”
SEATWORK:
1. Why do you need information?
2. Where do you search for information?
3. How do you acquire and store information?
4. How will you determine the quality and accuracy
of the information that you have?
5. How do you use the information that you have?
6. How will you communicate information?
INFORMATION LITERACY
• A set of individual competencies needed to identify,
evaluate and use information in the most ethical, efficient
and effective way across all domains, occupations and
professions.
• It refers to the ability to recognize when information is
needed and to locate, evaluate, effectively use and
communicate information in its various formats.
STAGE/ELEMENTS OF INFORMATION
LITERACY
1. Identifying/recognizing information needs
2. Determining sources of information
3. Citing or searching for information
4. Analyzing and evaluating the quality of
information
STAGE/ELEMENTS OF INFORMATION
LITERACY
5. Organizing, storing or archiving information
6. Using information in an ethical, efficient and
effective way
7. Creating and communicating new knowledge
• “According to the weather forecast, there is no
typhoon. However, your locality is experiencing heavy
rainfall, while some parts in your province /region are
already flooded. There are reported incidents of
landslide, evacuation, stranded vehicles and drowning.
As a student, what are you going to do?”
Information needs
What information do you need?
Sources of information
Where will you get them?
Access to the information
How will you access them?
Evaluate information
How will you check the quality of
information?
Organize information
How will you organize and store them?
Communicate information
How will you create and communicate them?