MOTION MEDIA

AND
INFORMATION
Marc Gian Paolo R. Cloza
MIL
 BASIC METHODS ON DETERMINING
THE CREDIBILITY OF MOTION MEDIA
1. Validity of information: Is it peer reviewed and
verifiable?
2. Source - Primary or secondary source? Does the
video capture the actual event or does it simply
present information learned about an event
3. Relationship of the author to the event – Does
he/she have firsthand knowledge?
4. Technical methods of detecting tampered/fake
video.
 TECHNICAL METHODS OF DETECTING
TAMPERED/FAKE VIDEO.
• Smoothness of video
• Lighting coverage matches
• Scale and size consistent
ADVANTAGES AND
LIMITATIONS OF MOTION
MEDIA AND INFORMATION
 ADVANTAGES
1. It captures motion in a manner that can be viewed
repeatedly
2. It can show processes in detail and in sequence
3. Simulations allow for safe observation
4. It can cut across different cultures and groups
5. It allows scenes, history, events and phenomenon
to be recreated
6. It enables learning with emotions
 LIMITATIONS

1. Compared to other forms of visual media the

viewer cannot always interrupt the presentation.
2. It is often times more costly than other forms of
visual media.
3. Other data may be presented best using still
images. Examples are graphs, diagrams, maps.
4. It is subject to misinterpretation
MANIPULATIVES/
INTERACTIVE MEDIA
 DEFINITION OF INTERACTIVE MEDIA
AND INTERACTIVITY:
• A method of communication in which the program's
outputs depend on the user's inputs, and the user's
inputs in turn affect the program's outputs.
• Interactive media engage the user and interact with
him or her in a way that non-interactive media do
not.
• Websites and video games are two common types
of interactive media
 INTERACTIVITY

• The communication process that takes place

between humans and computer software.
• Examples: games, database applications and other
financial, engineering and trading applications.
• online training
 PLATFORMS OF INTERACTIVE
MEDIA
• Mobile apps - a software application developed
specifically for use on small, wireless computing
devices such as smartphones and tablets, rather
than desktop or laptop computers.
 PLATFORMS OF INTERACTIVE
MEDIA
• 3D TV - a television display technology that enables
a three-dimensional effect, so that viewers perceive
that an image has depth as well as height and
width, similar to objects in the real world.
 PLATFORMS OF INTERACTIVE
MEDIA
• Video games (multi-player) - a game played by
electronically manipulating images produced by a
computer program on a television screen or other
display screen. Multiplayer games allow two or more
players to play with one another or play together.
• Role-playing games (RPG) - a game in which players
assume the roles of characters in a fictional setting.
 PLATFORMS OF INTERACTIVE
MEDIA
• Massively Multiplayer Online Role Playing Game
(MMORPG) f. Interactive websites (pools, surveys,
exams, exercises)
• Virtual reality and immersive environments
• Social media
ACTIVITY: CREATING ONLINE
SURVEY FORMS
PEOPLE MEDIA
 HOW TRADITIONAL MEDIA HAS
AFFECTED FILIPINOS IN THE PAST
During the Pre-Spanish Era
• Knowledge was passed on through folk media and
indigenous forms of media.
• Careers: Town crier, messenger, community scribe.
 HOW TRADITIONAL MEDIA HAS
AFFECTED FILIPINOS IN THE PAST
During the Spanish Era
• While education was limited to the elite, publication of books
(i.e., Noli Me Tangere and El Filibusterismo) and newspapers
(La Solidaridad) advanced the Propaganda movement which
led to the people’s revolution against Spanish rule.
• Filipinos at that time did not have a common language.
• Only the elite spoke and understood Spanish.
• Thus, communication was limited.
• Pen names were used to avoid political oppression.
• Careers: book writers, newspaper writer, editor, publisher,
copyreader, artist.
 HOW TRADITIONAL MEDIA HAS
AFFECTED FILIPINOS IN THE PAST
American and Japanese Era
• During this era, major newspaper (i.e. Manila Times and
Manila Bulletin), radio broadcasting and movies
became available.
• Media was used for propaganda by government and
other groups.
• Careers: book writers, newspaper writer, editor,
publisher, copyreader, artist, cartoonist, reporter,
producer, broadcaster.
 HOW TRADITIONAL MEDIA HAS
AFFECTED FILIPINOS IN THE PAST
Post-war Era – the golden age of Philippine
Journalism.
• Advertising, Communication Education, and press
freedom flourished in this era.
• Careers: book writers, newspaper writer, editor,
publisher, copyreader, artist, cartoonist, reporter,
producer, media technicians, advertisers.
 HOW TRADITIONAL MEDIA HAS
AFFECTED FILIPINOS IN THE PAST
Martial Law Era
• Highlights of this era include the government
takeover of media and the press and the image
engineering of the Marcoses in the name of
nationalism.
 HOW TRADITIONAL MEDIA HAS
AFFECTED FILIPINOS IN THE PAST
Post-EDSA Era
• People Power brought greater freedom for
Philippine media. During this era, the new
Constitution recognized the vital role of
communication and information in nation building.
• Press freedom influenced the growth in media
careers.
 HOW TRADITIONAL MEDIA HAS
AFFECTED FILIPINOS IN THE PAST
Modern Era
• Careers: web designer, online instructors, digital
producers, bloggers, animators, programmer,
archivist, metadata analyst, data miner, user
experience designer, call center agents, virtual
assistants.
 PEOPLE AS MEDIA

• Individuals serve as channels of information.

• Traditionally, this is limited to folk media, writing, or
creating a media artefact.
• With the advent of social media, individuals have
been empowered to not just create media artefacts
but to give feedback, edit and add on to the media
artefact.
 CHARACTERISTICS OF SOCIAL
MEDIA
• Individualized, builds profiles (includes personal
details, pictures, likes)
• Connects with friends and people (includes referrals
by other friends or by the site itself)
• Uploads content in real time
• Enables conversations (both private and public)
• Provides tracking (history and threads)
 FORMATS AND EXAMPLES OF
SOCIAL MEDIA
• Relationship or Social networks - Facebook
• Micro-blogging - Twitter, Instagram
• Special interest networks -Linkedin, Pinterest
• Media Sharing - YouTube, Flickr
• Collaborative news -Reddit, Waze,
• Discussion Forums - Google Groups
• Group buying/merchant sites - OLX, Groupon, Dealgrocer
• Virtual worlds - Farmville, World of Warcraft, Secondlife,
Minecraft
ADVANTAGES AND LIMITATIONS
OF USING SOCIAL MEDIA
 ACTIVITY

• Write a reflection paper about the film you made.

• Highlight your own personal learnings, experiences,
and ideas.
• Make use of a ¼ sheet of paper.
• Please follow instructions.