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BeautiCart.

com
Beautifying Lives

- Presented by : Sejal Rane


• Who are we
– We specialize in online cosmetics selling
– Motto: Beautifying lives of busy ladies through our user friendly
BeautiCart.com
• Why BeautyCart.com
– One stop personalized beauty solutions for you
– You get assistance and recommendations from our beauty experts in
selecting most suitable cosmetics
• Market segmentation
– Female population – internet users and shoppers
• Employed
• Unemployed
• Students
• Target segment
– Working women in metros
– Age group (20 – 40 yrs)
– Phase 1 – Mumbai
• Differentiating
– Best cosmetic shopping experience
– According to every customer’s needs, preferences and budget we
assist them in selection of best suitable products
– User friendly app and website makes shopping more convenient
• Positioning
– One stop solution for all your cosmetic shopping with personalised
assistance of beauty experts
– Personalized assistance of beauty experts for your cosmetic shopping
Brands
Promotions and marketing

• Advertisements in news paper, fashion magazines, in flight magazines

• Hoardings in corporate areas like Andheri Seepz, BKC, Fort, on the way to
airport

• Coupons and promotional codes – refer to a friend and win coupons

• Gift cards

• Blog
Online marketing

• Online advertisements
• Through social networking sites
– Facebook
– Twitter
– Instagram
– YouTube
Customer relationship management

• Maintaining each individual’s details


– Billing details
– Preferences
– Brand choice
– Buying frequency
• Personal details
– Skin tone and type
– Date of birth, anniversary
– contact details
• Building relationships with customers through
– Taking feedback
– Support queries
– Taking reviews/ratings about the products and services
• Take continuous efforts to know what the customer
expectations are and improve services accordingly
• Send emails on their birthdays, anniversaries
• As per every individual’s preferences and brand choice
promotional offers should be mailed or messaged
• Personalized service - “My Store”
– Shoppers can save their requirements
• Shades and colors
• price range
• Skin tone
• Skin type
• Brand
– If any offers on above products mails and messages will be sent to that
customer
– Personalized combo offers will be mailed or messaged to them
• BeautiCart’s choice
– Customers can know which are most popular products
– Best selling combo products
Mobile App highlights

Sign up using
Facebook Registered users
New user Twitter
Google+

Shop by
Today’s Deals Shop by brand Your wish list
department
My store BeautiCart’s choice
Chat with Beauty Your valuable
experts suggestions
Gift cards
Features of mobile app

• User friendly
• Convenient
• 10% discount on downloading the app and shopping
• Fast and secure payments
• Save and share images
• Personalized promotions
• Timely offer and new product notifications
• Option of live chat with beauty experts
Thank you

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