Data Collection and Reporting Solution

Introductions
Sengen
Data Collection
Reporting Solutions
Questions/Next Steps
Twenty six years of experience servicing
companies of all sizes.
Microsoft Gold Partner
Core competencies
Fixed Price custom software development
Implementation and customization of Microsoft
Solutions
Business Intelligence – Answergen
Beverage Solutions
U.S. and international customers
Advanced reporting and analytics
Data collection services
Collect distributor data, standardize and provide
consistent format
Focus on collection and standardization of retail
account level data.
Collect all data available in any format including
those requiring manual data entry
Vendor depletion automation for Distributors
Standardized data available 24 – 48 hours after
receipt. Collection of Retail Account data.
Standardize common elements like item
numbers, item descriptions, item size, pack size
to your values. Necessary to properly analyze
the data. Examples

Use technology to improve data with master file

databases.
 Collect data from all formats including PDF files
if necessary.
Automatically follow-up with distributors to get
the data on a timely basis.
Enhance data collected with company
information, demographic data, etc.

Bottom Line : We collect all data that is available

in any form from any distributor, our competitors
do not.
List of distributors, items, products, etc.
We produce authorization letters and
instructions for distributors – you approve.
We work with distributors to make sure we are
scheduled to receive your data.
Distributors send data to our servers.
We follow-up with distributors if we have not
received your data on a timely basis.
Your data is populated in your target system as
processed so you have access asap.
Most important is to collect data and build
history for trend analysis. Database driven
Reporting Solutions can evolve based on your
needs
Data formatted to excel
Fixed format reporting solution with down load
capabilities – custom reports.
Answergen – full BI solution
Now or in future, data can be used to update
other corporate systems
DEP
RAD Other DEP
Data Standard Standard Standard RAD
Reports Reports Reports

Company
Info
Customized Customized Customized
Reports Reports Reports

User Extracts User Extracts User Extracts

& & &
Spreadsheets Spreadsheets Spreadsheets

Answergen
Data
Warehouse

• Inconsistent results
• Timing differences • One version of the truth
• Lack of control • Security and controlled access
• No integration • Data from systems is integrated
• Limited to what has been providing more insight
produced in the past • User driven access to all available
data
Developed Answergen to address:
Ease of Use
Lower cost – acquisition and
maintenance/customization
Rapid implementation – impact on risk and cost
Developed on Microsoft Platform
No IT staff necessary
Internet Solution – any device with internet
connection including mobile
Data driven report formats – drill down
capability