Beruflich Dokumente
Kultur Dokumente
Suneet Khanna(09217)
Shobhit Jaiswal (09199)
Supriya Gupta(09219)
Varun pratap singh(09232)
objective
• To know the personal views of “Ghaziabad&Noida” people
regarding choices among various branded sport shoes?
• To study which branded sport wear is mostly preferred by
people as per their choices?
• Find out factor influencing the people at the time of
purchasing sport wear- Society,Sports enthusiasm,Celebrity
Endorsement, training, extra services,Price and use in sports
or any other.
RESEARCH METHODOLOGY
• Research problems : To find and analyse the
various factors which helps in forming a
perception the consumers to buy branded
sports wear.
• Research methodology: Descriptive method
SAMPLING PLAN -
Timings .806
apparelcollection .612
celebrityendorsem .780
ent
extraservices .512
Lifestyle .479
sportsparticipation .762
peopearoundyou .888
Factor 1(Brand Factor2 Factor 3(Celebrity Factor4 (salesperson)
Consious&Society) (Enthusiasm&Awareness endorsement)
Timing Promotion Celebrity endorsement Sales person
Extra service
Life style
Life style