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PROCEDURE
BASIC CONCEPT
Sampling means choosing from a large
population the respondents or subjects to
answer your research questions. The entire
population is involved but for your research
study, you choose only a part of the
whole.
BASIC CONCEPT
The word population is a technical
term in research which means a big group
of people from where you choose the
sample or the chosen set of people to
represent the population.
BASIC CONCEPT
Sampling frame, on the other hand, is
the list of the members of the population to
which you want to generalize or apply
your findings about the sample, and
sampling unit is the term referring to every
individual in the population.
BASIC CONCEPT
Sampling frame, on the other hand, is
the list of the members of the population to
which you want to generalize or apply
your findings about the sample, and
sampling unit is the term referring to every
individual in the population.
BASIC CONCEPT
The sampling, as well as the research
results, is expected to speak about the
entire population. Unless this does not refer
to the population, in general, the sample
selection procedure has no scientific
value.
FACTORS AFFECTING SAMPLE
SELECTION
In choosing your respondents, you do
not just listen to the dictates of your
own mind but also to other factors
such as the following:
FACTORS AFFECTING SAMPLE
SELECTION
1. Sample Size
How big should the sample be? Some
researchers base their decision on their own
experience and on research studies they have
already read. But the best way to guide you in
determining the right sample size is the
representativeness of the sample with respect to the
population. See to it that the sample truly represents
the entire population from where the sample came.
FACTORS AFFECTING SAMPLE
SELECTION
The representativeness or accuracy of a sample
size is really hard to determine. However, using the
right sampling technique such as a randomized one,
your chances of getting a sample reflecting 95%
distribution of the population or of a sample
representing the whole population is highly probable.
FACTORS AFFECTING SAMPLE
SELECTION
This acceptable level of probability of the
representativeness of the sample is called confidence
level or 0.05 level. This theory of probability is true only
for randomly selected respondents, not for any non-
probability type of sampling.
FACTORS AFFECTING SAMPLE
SELECTION
2. Sampling Technique
Sampling techniques fall under two
categories: probability sampling and non-
probability sampling. The first one uses a
random selection; the second, a purposive or
controlled selection. Probability sampling that
gives all population members equal opportunity
to be chosen as people to constitute the
sample is a precise way of sampling.
FACTORS AFFECTING SAMPLE
SELECTION
Based on pure chance, it is unbiased or an
accurate manner of selecting the right people to
represent the population.
a. Quota sampling
– choosing specific samples that you know correspond
to the population in terms of one, two, or more
characteristics
NON-PROBABILITY SAMPLING
b. Voluntary sampling
c. Purposive sampling
d. Availability sampling
e. Snowball sampling