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  • Seven Strategies for Marketing in the 21st Century

    Hochgeladen von

    Jehan Zeb
    3 Ansichten10 Seiten
    The document proposes seven strategies to help marketers deal with the fast pace of 21st century business: 1) Bridge disciplinary silos by increasing collaboration between functional areas, especially in large organizations; 2) Shift from traditional management to network orchestration by expanding organizational networks; 3) Change the focus from customer relationship management (CRM) to customer management and relationship (CMR); 4) Shift from branded products to customer-bound solutions by keeping customers engaged; 5) Use analytics and metrics to improve understanding of customers; 6) Adopt an experimental philosophy and use empirical generalizability; 7) Challenge conventional mental models of marketing. The final remarks note this is just the beginning of unconventional thinking needed to address new business challenges.

    Originalbeschreibung:

    teaching note plan to invent marketing

    Originaltitel

    Article Take Away Notes

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    The document proposes seven strategies to help marketers deal with the fast pace of 21st century business: 1) Bridge disciplinary silos by increasing collaboration between functional areas, especially in large organizations; 2) Shift from traditional management to network orchestration by expanding organizational networks; 3) Change the focus from customer relationship management (CRM) to customer management and relationship (CMR); 4) Shift from branded products to customer-bound solutions by keeping customers engaged; 5) Use analytics and metrics to improve understanding of customers; 6) Adopt an experimental philosophy and use empirical generalizability; 7) Challenge conventional mental models of marketing. The final remarks note this is just the beginning of unconventional thinking needed to address new business challenges.

    Copyright:

    © All Rights Reserved
    Als PPTX, PDF, TXT herunterladen oder online auf Scribd lesen
    Markieren Sie unangemessene Inhalte
    3 Ansichten10 Seiten

    Seven Strategies for Marketing in the 21st Century

    Hochgeladen von

    Jehan Zeb
    The document proposes seven strategies to help marketers deal with the fast pace of 21st century business: 1) Bridge disciplinary silos by increasing collaboration between functional areas, especially in large organizations; 2) Shift from traditional management to network orchestration by expanding organizational networks; 3) Change the focus from customer relationship management (CRM) to customer management and relationship (CMR); 4) Shift from branded products to customer-bound solutions by keeping customers engaged; 5) Use analytics and metrics to improve understanding of customers; 6) Adopt an experimental philosophy and use empirical generalizability; 7) Challenge conventional mental models of marketing. The final remarks note this is just the beginning of unconventional thinking needed to address new business challenges.

    Copyright:

    © All Rights Reserved
    Als PPTX, PDF, TXT herunterladen oder online auf Scribd lesen
    Markieren Sie unangemessene Inhalte
    von 10

    Take Away Notes

    A plan to invent the marketing we need today


    Proposed seven strategies which can help the marketers to deal with
    the fast pace changes 21st century businesses faces.
    Bridge the disciplinary Silos
    • Are the functional areas collaborated enough in organizations ?

    • Is it easier to linked with each other in small organizations? or big


    organizations?

    • Which type of organizations needs the most collaborations among the


    departments?
    Shift form traditional management to
    network orchestration
    Why do organizations need to expand their networks in today’s world?
    Change the focus from CRM to CMR
    • Do CRM also need to be redefined ?
    • Or its is already redefined ?
    Shift the company branded products
    to customer bounded solutions
    • How crucial is it for the
    organizations to keep the
    customers engage in rebuying
    their products ?
    • How this can be done ?

    • If I need a knife and a peeler


    together should the company
    make it a one product or keep
    redesigning or promoting the
    separate two products ?
    Use analytics and metrics as glue
    • Is it enough to call the customers and ask about their experience
    about the product and services by rating them as worst to best ?
    • Or is it enough to ask the customers to fill a feedback form ?
    OR
    The marketers need to be more analytical ?
    Adopt the experimentation philosophy in all
    activities and use empirical generalizability

    Is it necessary to blend both the quantitative and qualitative techniques


    of analysis? If yes, why ?
    Challenge your mental models
    • How can we challenge our conventional way of practicing the
    marketing ?
    Final Remarks

    This is not the end, this is the beginning of unconventional thinking to


    deal with new challenges posed by dynamic business environment.

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