 To aware the target demographic about the

organization.

 To create a database of potential candidates.

 To conceptualize and execute a high recall, interactive

promotional activity.
IT & Corporate Parks

Commercial Complexes

Malls & Multiplexes

Coffee Houses and Famous Courts

Petrol Pumps

Defence/ CSD Canteens

 Floats

 Zones

 Look walkers

 Elephant Rally

 Promotional elements like Tent Cards, Standees and Vinyl

stickers
 Floats will be created and will run through the touch
points like RWA’s, Marketplaces, Malls etc.

 The objective will be to make people aware about the

brand and its project

 The canter will have an flamboyant emcee and he/she

will engage the crowd into interactive activities.
 The emcee will also do regular brand mentions during the
day

 Two smart male promoters will be designated to collect the

database of the prospective candidates, tell them about the
project and distribute the product literature.
 Zones will be created which will be totally branded both
front and back lit according to the locations.

 Zones will be shaped in the Malls, RWA’s, Malls, Markets,

Corporates etc.

 The zones will have 2 attractive and smart female

promoters who will provide information about the project
to the visitors and also give the handouts

 Promoters will also collect their contact details

 Look walkers are a creative and unique way to promote a brand

 It will entice the visitors about the activity and also create a high
brand visibility with high recall.
A new option to attract the crowd
  We will put teaser elements in
 café’s,
 food joints,
 fitness centers,
 multiplexes etc.

• Tesears will include Tent Cards, Danglers, Standees, Vinyl

Stickers etc.

• It will have logo visibility and messages in context to the

project.
Day Weekday Activity Location
1 Friday Look walkers/
Zones/
2 Saturday Look walkers/
Zones
3 Sunday Look walkers/
Zones
4 Monday Look walkers/
Zones
5 Tuesday Look walkers/
Zones
6 Wednesday Look walkers/
Zones
7 Thursday Look walkers/
Zones
Day Weekday Activity Location
8 Friday Floats/ Elephant
Rally
9 Saturday Floats/ Elephant
Rally
10 Sunday Floats/ Teasers

11 Monday Floats/ Teasers

12 Tuesday Floats/ Teasers

13 Wednesday Floats/ Teasers

14 Thursday Floats/ Teasers