Media Convergence

Convergence
• the combination of various elements to create a
new whole.
• the co-existence of traditional and new media.
• the co-existence of print media, broadcast media
(radio and television), the Internet, mobile
phones, as well as others, allowing media content
to flow across various platforms.
• the ability to transform different kinds of media
into digital code, which is then accessible by a
range of devices (ex. from the personal computer
to the mobile phone), thus creating a digital
communication environment.
• Ex. Smart phones these days have radio and
television applications
Media Type/Form Convergence
Book E-books
Print on demand (POD)
Newspaper Online version
Mobile application version
Magazine Online Publishing
Custom Publishing
Movement from print to television (or vice
versa)
Film Concept movies
Sequels, remakes, and franchises
Television, comic nook, and video game
remakes
Radio Digital radio
Internet-based radio and podcasting
Radio on television (and vice versa)
Television Video cassette recorders (VCR)
Digital video disc (DVD)
Digital video recorder (DVR)
Internet-based television
Video on the Internet
Interactive television
Phone-over-cable
Mobile video
Television recording

Video game Online interactive gaming

Internet-capable handheld game devices
Advergaming
Advocacy gaming
Internet and the Functionalities of the traditional media moving to the Web
World Wide Web platform
Internet technology incorporated to mobile technology (e.g.,
smart phones and tablets)
Internet connected, Wi-Fi-capable television monitor
Potter (2011) considered cross media
convergence as a way of breaking down barriers
that separate each traditional media. An
illustration that you probably can relate well
with would be memes and videos over the
Internet that people customize so they are able
to produce their own version.
Explain the statement below:

“The media can be influenced by society and

can in turn influence society”.
ACTIVITY: Answer the following questions:
• What do these two personalities have in
common?
• How did they become the “Queen of All
Media?
• What made them so famous?
• What have they contributed to society?
• How do these personalities influence the way
the people see themselves and others?
Media content producers should
follow a code of ethics that
prohibits the use of abusive or
discriminatory material based on
race, ethnicity, age, gender,
physical ability or marital status.