A Case Study on Information Technology & Online Services

of Flipkart (Retail Segment)

Prepared & Presented By

Manoj R. Maurya
PGDCA Roll No. : 03
Submitted to : Jayshri R. Patel
 Index
 Points to be covered under this case study on “Flipkart Online Selling Platform.”

1. Introduction
2. Investment(Funding) and Sales
3. Objectives
4. Services Offered { B2B, B2C & C2C}
5. Starting Flipkart Website
6. Product Categories, Area searved, Our Websites & Social Networks, Contact us
7. Competitors,payment method ,location of warehouse.
8. Mobile Apps
9. Advantages
10. Disadvantages
2
 Introduction
 Flipkart Pvt Ltd. is an Indian electronic commerce company based
in Bengaluru, India. Founded by Sachin Bansal and Binny Bansal in 2007,
 The company initially focused on book sales, before expanding into other
product categories such as consumer electronics, fashion, and lifestyle
products.
 Flipkart held a 39.5% market share of India's e-commerce industry.
 Flipkart slowly grew in prominence; by 2008, it was receiving 100 orders per
day.
 On 13 November 2018, Flipkart CEO Binny Bansal resigned, after facing an
allegation of "serious personal misconduct.

Business structure
 In a report dated 25 November 2014, a leading media outlet reported that
Flipkart were operating through a complex business structure which included
nine firms, some registered in Singapore and some in India.
 In 2012, Flipkart co-founders sold WS Retail to a consortium of investors led
by Rajeev Kuchhal.
3
 Objectives
The objectives set by the flipkart in coherence to its mission are summarized as below :
 To provide Better Services to the Citizen at his doorstep.
 The main objective is not just those who shop online .They want to highlight the
convenience of e-commerce to traditional offline shoppers and thus help grow the market.
 Their main aim is diversity products portfolio into home appliances, electronics, etc.
 The main target is stronger supply chain and aggressive acquisitions.
 The main target in 2020 is entering global market.
 To have speedy and effective Communication System.
4
 Services Offered { B2B, B2C & C2C}

1. Business to Business (B2B)

This e-commerce type encompasses all electronic transactions of goods or services,
conducted between companies.
Example : companies sell their goods online to other companies using the platform of
Flipkart Site.
2. Business to Consumer (B2C)
In this e-commerce type, companies sell their online goods to consumers who are
the end-users of their products or services. Usually B2C E-commerce web shops have an
open access for any visitors and user.
Example : companies sells their products direct to consumer by registering on Flipkart.
5
 Services Offered { B2B, B2C & C2C} Conti….

3. Consumer to Consumer (C2C)

This e-commerce type encompasses all electronic transactions of
goods or services conducted consumers. Generally, these transactions are
conducted through a third party, which provides the online platform where the
transactions are actually carried out.
Example : Flipkart is a platform where one consumer can sell his products to
another consumer by registering as a seller on Flipkart.

6
 Investment(Funding) and Sales
Year Investment Year Sales
2007 ₹400,000 (US$5,600) 2008-2009 ₹40 million (US$560,000)
2009 US$1 million 2009-2010 ₹200 million(US$2.8 million)
2010 US$10 million 2010-2011 ₹750 million (US$10 million)
2011 US$20 million 2011-2012 ₹5 billion (US$70 million)
2012 US$150 million 2012-2014 ₹10 billion (US$140 million)
2013 US$200 million 2014-2015 ₹50 billion (US$700 million)
2014 US$1 billion
2015 $15 billion
2017 $11.6 billion
2018 INR 3,463 crore 7
Our Websites & Social Networks Contact us

Area searved

8
Starting Flipkart Website

 Simply type the

word ”Flipkart” in
Google search box
and press enter or
click on search
icon.
 Now on new web
page click on

9
 Product Categories
• Movies
• Music
• Home appliances and electronics
• Stationary
• Perfumes
• toys
• Games
• Healthcare and Personal products

10
Mobile Apps

11
 Competitors

• Amazon
• Snapdeal
• Jabong
• Mytra
• Infibean etc.

12
 Locations of flipkart’s warehouses

• Bangluru(headquarters) • Noida
• Chennai • Pune
• Delhi • kolkata
• Hyderabad
• Mumbai

13
 Flipkart Payment Methods

Some of the payment methods that Flip Kart allows are :

• Credit and Debit Cards in India and other 21 countries – 3D secure password
• Internet Banking
• E Gift Voucher
• COD – Maximum order value is Rs 50,000/-
• Phone Banking – By using 256 bit encryption
• EMI Option for American express, Citi, HDFC, ICICI bank

14
 Order lifecycle

• Attract user to the site

• Provide selection
• Provide details to evaluate a product
• Price well
• Provide convenient payment options.
• Confirm payment

15
 Advantages Advantage
 24*7 Customer support service.
 Price reduction or discounted price.
 Better Search Engine Optimization.
 Advance advertising and promotion.
 Multiple payment method.
 EMI option availability.
 E voucher and e-gifts.
16
 DisadvantagesDisadvatage

 Less internet knowledge in the small cities.

 Less penetration in the small cities.
 No delivery to remote areas.
 Negative perception about online transaction.

17
18