EVOLUTION FROM TRADITIONAL CHAPTER

2
TO NEW MEDIA
 “Five years ago, we thought of
the Web as a new medium, not a
new economy.”
- Clement Mok
 EVOLUTION OF MEDIA

• Prehistoric Age
• Industrial Age
• Electronic Age
• New (Information)
Age
Chapter Overview

• In the Time magazine issue of November 16,

2015, Common Sense Media reported that “screen
addiction is real” among 2600 American teens and
tweens surveyed about their media habits.
• Screen refers to TV, tablets, phones, video games
and computers where teens aged 13-18 spend
more than 6 ½ a day for purposes not related to
lessons and academic work.
• They only spend less than 10 minutes a day making
art, music and writing with their digital tools. These
teens ranked reading as their third most popular
activity. However, this rank is equal to their use of
social media.
• The result is almost the same as the tweens aged 8-
12 except for reading which they ranked second most
popular next to screen use (Luscombe, 2015).
 Timetable of Traditional Media Down to New
Media

KIND OF MEDIA MEDIA FORMS HISTORICAL

SPANS/PEOPLE/PLACES
TRADITIONAL MEDIA
Prehistoric Age Word of mouth
Pre-historic human
Cave paintings
Clay tablet, clay cylinder Sumerians, Babylonians in ancient history
Scroll, Papyrus sheet Egyptians
Tablet, roll Alphabet spread by Phoenicians
Tablet, roll, codex
Greeks
Roll, codex, diptych, wax tablet
Roll and codex Romans
 Timetable of Traditional Media Down to New
Media
KIND OF MEDIA MEDIA FORMS HISTORICAL
SPANS/PEOPLE/PLACES
Prehistoric Age
paper, a Chinese invention that had made its
way into the Islamic world by the 8th century,
Handwritten books, manuscripts reaches Europe
Monks in the Middle Ages
Printed books 1452 – Movable type of printing press invented
Chapbooks (small paper-covered Medium for dissemination of entertainment,
booklets) information and (generally unreliable) history
to the common people, especially in rural areas
Newspapers Since 1700, the medium of journals
Magazines 1731, in London, first general-interest
magazine printed
 Timetable of Traditional Media Down to New
Media
KIND OF MEDIA MEDIA FORMS HISTORICAL
SPANS/PEOPLE/PLACES
Industrial Age, 1760 - 1927
Periodicals Magazines and scholarly journals
1830 – wireless communication begins
1895 – The Lumiere Brothers invent a portable
motion-picture camera, film processing unit
and projector called the Cinematographe that
presented a projected motion picture to an
Radio, Television, Movies audience of more than one person.
1897 – first rotating cameras used for film-
making
1901 – the first radio receiver, successfully
received a radio transmission
 Timetable of Traditional Media Down to New
Media
KIND OF MEDIA MEDIA FORMS HISTORICAL SPANS/PEOPLE/PLACES

Industrial Age, 1760 - 1927

1907 – Color photography invented by Auguste and
Louis Lumiere
1910 – Thomas Edison demonstrated the first
talking motion picture
1912 – motorized movie cameras invented,
replaces hand-cracked cameras
Radio, Television, Movies
1916 – invention of radio tuners that receives
different broadcast from stations
1921 – artificial life begins – the first robot is built
1927 – radio becomes a national medium in U.S
1927 – Philo Taylor Farnsworth invents a complete
electronic TV system
 Timetable of Traditional Media Down to New
Media
KIND OF MEDIA MEDIA FORMS HISTORICAL SPANS/PEOPLE/PLACES
Electronic Age, 1930 - 1998
1930 – The “differential analyzer”, or analog
computer is invented by Vannevar Bush at MIT in
Boston
Computers 1941 – KonradZuse’s Z3, is the first computer
controlled by software
1942 – John Atanasoff and Clifford Berry build the
first electronic digital computer
Audio, visual, audio-visual Used in U.S armed forces during World War II as
forms, microforms instructional tools
Databases 1960s

Television 1961 – Information explosion is coined

 Timetable of Traditional Media Down to New
Media

KIND OF MEDIA MEDIA FORMS HISTORICAL

SPANS/PEOPLE/PLACES
NEW MEDIA
CD-ROMs 1998 until the mid-2000s
Electronic books and journals Idea started in the 1930s
CD-i Fourth generation until 1998
The Internet New (Information) Age