PRESENTED BY

VINEETHA B

SALMAN KHAN

VAISHNAVI B

TENZIN TINLEY

RAVI RISHI
ANALYSIS OF UBER
MARKETING STRATEGY
UBER
INTRODUCTION

• Founded : March 2009

• Founded : Garrett Camp , Travis Kalanick
• Headquaters : San Francisco , California
• Area served : World wide 633 cities
• Product : Mobile App , Website
• Divisions : Uber Eats
• Website : www.uber.com
• Revenue :$2.8 billion
UBER MARKETING
STRATEGY IN MULTI MEDIA
 FOLLOWERS OF UBER IN SOCIAL MEDIA

UBER in Facebook has 8 MILIION FOLLOWERS . Uber relays its deals,discounts and
new rides and riding arrangements through Facebook to the large base of
followers. Another important thing does its via Facebook account is to address the
customer complaints.

UBER has 698k followers on TWITTER . Uber has made more than 14k Tweets.
Tweeting and getting Retweeted , it all is a part of networking effect that works in
UBER ' S FAVOUR.

UBER ' S beautiful showcase on INSTAGRAM has 433k followers. UBER has shared
477 Images with its followers in its instagram account.

There are more than 88,500 followers on Youtube. It has posted 989 Videos which
generated more than 40 Million views.
 EFFECTS OF UBERS MULTIMEDIA MARKETING
STRATEGY

In INDIA ,UBER were reportedly over 5 million

weekly active riders.

About 1. 5 Million India drivers for UBER.

UBER INDIA has reported RS 21.6 crore as total

income in FY18.

Over 80% of all rides been rated with 5 Star.

Uber saw a 60 % year on year increase in drives
sign up .
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