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1 Word
Selling
Market
Promotion
Packaging
PRODUCT
 Group Activity:
1. Form three (3) groups.
2. Each group will be given a picture of a product.
3. The group members will brainstorm to answer the
questions below.
A. What is the product assigned to you? What can
you say about it?
B. Are you familiar with the product?
 If yes, in what way does that product become
familiar to you?
 If No, state your possible reasons why that product
is not familiar to you?
c. Based on your answer in no. 2, what is marketing?
Understanding
Marketing
Principles of Marketing
Its definition
and processes June 7, 2018
Marketing management
1. Is the process of planning and
executing the conception, pricing,
promotion, and distribution of good
and services to create exchanges to
satisfy individual and organizational
goals. – Philip Kotler
Marketing management
2. Is the societal process by which
individuals and groups obtain
what they need and want
through creating, offering, and
freely exchanging of products
and services of value with others.
Marketing management
3. Is a process that is managerial,
social and individual.
- Wants and needs
- Demand for products and
services
What is market and
marketplace?
Are they the same
or different?
Market
Consist of all the potential
customers sharing a particular
need or want who might be willing
and able to engage in exchange
to satisfy that need or want.
MARKET
Customers who have purchased
or want to purchase a certain
product or service.
Give an example
of a market?
POPULATION + PURCHASING
POWER + PURCHASING NEED
= MARKET
MARKETPLACE

A place where the buyer

and seller meet or
transact.
 Marketplace
Classification
1. Physical
2. Digital
Marketplace is PHYSICAL,
as when one goes
shopping in STORE.
Marketplace is DIGITAL, as
when someone goes
shopping in the INTERNET.
THE SCOPE OF MARKETING
THE SCOPE OF MARKETING
GOODS PLACES
SERVICES PROPERTIES
EXPERIENCE ORGANIZATIONS
EVENTS INFORMATION
PERSONS IDEAS
Students will choose a product
they usually use. They will think of
two (2) brands under that
product. Student will choose
between the two (2) brands and
will state the advantage of the
product they have chosen over
the other. From that activity,
student will give another
definition of marketing.
Group Activity 2:
Each group will think of a product they want
to sell in the market and will present ways on
how to introduce it to the market.

Rubrics:
Marketing Concept - 5 pts.
Creativity – 3 pts.
Group Cooperation – 3 pts.
Presentation of Output – 3 pts.
Time Management – 1 pt.
 Evaluation:
Explain the marketing diagram below.
Assignment:
 Have a research about the
traditional approaches to
marketing.