SUNSHINE BEVERAGES PVT. LTD.

THIRST MEETS AMRIT

PRESENTED BY:-

NISHANT JHA
NISHANT GUPTA
SHASHANK SHEKHAR
SUDHANSHU SHEKHAR
SURAJ KUMAR
MRITUNJAY GARAIN
RAJNISH KUMAR
 OBJECTIVE
The main idea behind the product launch is to
provide quality water at the affordable price

 Campaign objective – to make people aware and

persuade them to try our product.

 Target Audience – For all segment.

 VISION

To become the market leader in branded water business and

expand our business globally
 MISSION
To provide the highest quality potable water,
keeping in mind all aspect including freshness,
purity and making it easily available to the
consumer at very affordable price.
 Product Definition

Amrit is a packaged Drinking water which has undergone through multiple stages
treatment such as :-
 Decantation,
 Filtration,
 Activated carbon filtration
 de-mineralization and re-mineralization,
 reverse osmosis.
 Product Concept
With multiple stages of filtration, there will be different levels of Product with different levels of
purity and added minerals.

 Core Benefits:-
To quench the thirst of the people.

 Basic Product :-
Hygienic Potable Water in easy to use transparent bottle.

 Expected Product:-
Pure, odorless, safe and Hygiene water

 Augmented Product:
Purity guaranteed with the Amrit Purity meter.
A bottle cap designed as glass.

 Potential Product:
Auto temperature control of water with respect to current climatic condition.
 Product Classification
Amrit can be best consumed before 90 days.

Amrit is easily available in local markets, shops and malls.

 Characteristics

• Superior quality, supreme finish, leak proof bottle.

• Alkaline pH balanced ozonized water with added minerals.
• Pure, safe, and healthy water fit for medical use.
 Product Differentiation
The bottle is designed in such a shape that its cap will also serve the
purpose of glass.

Amrit purity meter promises the purity and quality of every water
bottle.
 Packaging and labelling

 100% Recyclable packaging material.

 All safe abide by Strict Food Contact Regulation.

 Bilingual labeling
 Pricing
To make place in the existing market by competitive pricing of the
bottled water considering the fact that there is low demand as the
product is new and no customer base.

The cost is estimated covering the cost of producing, distributing, and

selling the water bottle.
 Pricing Strategy
Selecting the survival objective to subsist the intense competition and changing consumer wants.

Adopting competitive pricing strategy aiming to attract buyers by offering lower price of our product
with respect to other competitive products which is to be judged by prospective customers on the
basis of which is cheaper.
 Estimating Cost

Fixed Costs - Rent, Interest, Salary payroll, equipment etc.

Variable Cost – Material cost, Expenses for office supplies, advertising, etc.

Estimation (approximation):

Fixed Cost:- Variable Cost:-

Wages = Rs. 50,000 Packaging cost per unit = Rs. 2

Rent = Rs. 30,000 Material cost per unit = Rs. 8
Total = Rs. 50,000 + Rs. 30,000 Operational cost = 0.10p
= Rs. 80,000
 Estimating Cost
Total Production = 8hr X 10,000 X 24 (days)
= 192000 bottles (assumption)

Total Variable Cost = 192000 X (2+8+0.10p)

= Rs. 19,39,200 approx

Fixed + Variable Cost = Rs. 80,000 + Rs. 19,39,200

= Rs. 20,19,200 approx

Fixed cost + Variable Cost

Per Unit Cost = ---------------------------------------
Total Production

Rs. 20,19,200
= -----------------------------
192000

Actual cost of one bottle = Rs. 10.51

Competitors’ Cost, Prices and Offers
SIZE BISLERI KINLEY AQUAFINA

250ml 6 6 -

500ml 10 10 10

1l 20 19 20

2l 30 35 37
 Final Pricing
The different factors has been considered for final pricing
 Marketing activity,
 Company Pricing Policy
 Gain and risk sharing Pricing

S.No Quantity(ml) Price(Rs)

1 250 5
2 500 9
3 1000 18
4 2000 28
 Pricing Consideration
 Setting prices in different regions for our product.

 Includes sessional and trade discounts.

 Includes cash rebates, special event pricing, etc.

Distribution channel