Media and Information Literacy Introduction to

Media and Information Literacy (Lab)

Content Standards
The learner demonstrates an understanding of media and information sources, and values them as
part of communication tools.
Performance Standards
The learners shall be able to enroll in the earning management system and explore portal features and
functions.
Learning Competencies
• Identifies the similarities and differences of media literacy, information literacy, and technology
literacy. MIL11/12IMIL-IIIa-2
• Editorializes the value of being literate in media and information. MIL11/12IMIL-IIIa-3
• Shares to the class media habits, lifestyles and preferences. MIL11/12IMIL-IIIa-4 Specific Learning
Objectives At the end of the lesson, the learners are able to:
• Sign-up/enroll online in the MIL Portal as the class learning management system.
• Create an e-Portfolio (personal online page).
Media and Information Literacy The Evolution of
Traditional to New Media (Lec)
• Content Standards
• The learners demonstrate an understanding of the historical background of media and information; basic
theories of media and information systems; and concepts of ownership, control, and regulation of media.
• Performance Standards
• The learners shall be able to examine technology and identify media through the different ages.
• Learning Competencies
• • Identify traditional media and new media, and their relationships. MIL11/12EMIL-IIIb-5
• • Editorialize the roles and functions of media in democratic society. MIL11/12EMIL-IIIb-6
• Specific Learning Objectives
• At the end of the lesson, the learners will be able to:
• • Examine the technology or resources available during the prehistoric age, the industrial age, the electronic
age, and the new or digital age.
• • Identify the devices used by people to communicate with each other, store information, and broadcast
information across the different ages.
Communicate Learning Objectives
• 1. Review the key points of Introduction to Media and
Information Literacy from the previous lesson.
• 2. State the objectives of today’s lesson:
• • Examine the technology or resources available
during the prehistoric age, the industrial age, the
electronic age, and the new or digital age.
• • Identify the devices used by people to communicate
with each other, store information, and broadcast
information across the different ages.
Media Then • RMS(Royal Mail Ship) Titanic
• April 14, 1912
• “If the Titanic sank somewhere in
the Atlantic Ocean, how do you
think the news reached people in
England and New York at that time?
• (Sample answers: telephone, letter,
newspaper, etc.)
• how people used the telegraph and
telegrams for faster means of
communication during that time.
• “If the Titanic sank today, in what
format would people receive or read
the news?
Evolution of Media
•how media and information has
evolved throughout history.

•four ages of media

Pre-Industrial Age (Before 1700s)
• People discovered fire, developed paper from plants, and forged weapons
and tools with stone, bronze, copper and iron.
• Examples:
• • Cave paintings (35,000 BC)
• • Clay tablets in Mesopotamia (2400 BC)
• • Papyrus in Egypt (2500 BC)
• • Acta Diurna in Rome (130 BC)
• • Dibao in China (2nd Century)
• • Codex in the Mayan region (5th Century)
• • Printing press using wood blocks (220 AD)
 Clay tablets in Mesopotamia (2400 BC)
Cave paintings (35,000 BC)
Papyrus in Egypt (2500 BC) Acta Diurna in Rome (130 BC)
Dibao in China (2nd Century) Codex in the Mayan region (5th
Century)
Printing press using wood blocks (220 AD)
Industrial Age (1700s-1930s)
• People used the power of steam, developed machine tools, established iron
production, and the manufacturing of various products (including books
through the printing press).
• Examples:
• • Printing press for mass production (19th century)
• • Newspaper- The London Gazette (1640)
• • Typewriter (1800)Telephone (1876)
• • Motion picture photography/projection (1890)
• • Commercial motion pictures (1913)
• • Motion picture with sound (1926)
• • Telegraph
• • Punch cards
Electronic Age (1930s-1980s)
• The invention of the transistor ushered in the electronic age. People
harnessed the power of transistors that led to the transistor radio, electronic
circuits, and the early computers. In this age, long distance communication
became more efficient.
• Examples:
• • Transistor Radio
• • Television (1941)
• • Large electronic computers- i.e. EDSAC (1949) and UNIVAC 1 (1951)
• • Mainframe computers - i.e. IBM 704 (1960)
• • Personal computers - i.e. HewlettPackard 9100A (1968), Apple 1 (1976)
• • OHP, LCD projectors
Information Age (1900s-2000s)
• The Internet paved the way for faster communication and the creation of the social network.
People advanced the use of microelectronics with the invention of personal computers, mobile
devices, and wearable technology. Moreover, voice, image, sound and data are digitalized. We are
now living in the information age.
• Examples:
• • Web browsers: Mosaic (1993), Internet Explorer (1995)
• • Blogs: Blogspot (1999), LiveJournal (1999), Wordpress (2003)
• • Social networks: Friendster (2002), Multiply (2003), Facebook (2004)
• • Microblogs: Twitter (2006), Tumblr (2007)
• • Video: YouTube (2005)
• • Augmented Reality / Virtual Reality
• • Video chat: Skype (2003), Google Hangouts (2013)
• • Search Engines: Google (1996), Yahoo (1995)
• • Portable computers- laptops (1980), netbooks (2008), tablets (1993)
• • Smart phones
• • Wearable technology
• • Cloud and Big Data
• • Given the available media that we now have in the world, what are its roles and
functions in a democratic society?
• Roles and functions of media in a democratic society.
• • Channel - provides opportunities for people to communicate, share ideas,
speculate, tell stories and give information
• • Watchdog - exposes corrupt practices of the government and the private sector.
Creating a space wherein governance is challenged or scrutinized by the governed.
It also guarantees free and fair elections
• • Resource center - acts as a gateway of information for the society’s consumption.
Also, it becomes a keeper of memories of the community, preserver of heritage
and source of academic knowledge.
• • Advocate - through its diverse sources or formats, it bridges the gap of digital
divide.
• • In what way does media affect your life (personal, professional, academic, social,
others?
Knowing You Media at Different Ages.
• Have the learners
form groups of six (6)
members. Using
Manila paper and
markers, each group
should provide
answers to fill in the
table in the next
page: