MEDIA AND INFORMATION

LITERACY (MIL)
Types of Media (Part 2)
Mass Media
Media Effects
 VIRAL: “THE UPUAN GIRL”

(Source: http://www.wattafox.com/2016/08/viral-upuan-girl-in-mrt-feels-sorry-for.html)
 What is mass media?

(Source: https://planosophy.wordpress.com/2014/09/25/part-i-debord-social-media/)
 MASS MEDIA AND MEDIA EFFECTS
refer to channels of communication
that involve transmitting
Mass Media information in some way, shape or
form to large numbers of people

are the intended or unintended

consequences of what the mass
Media Effects media does
(Denis McQuail, 2010)
 MEDIA EFFECTS
Third – party Theory
• People think they are more immune to media influence than
others.

Source:
https://w
ww.linkedi
n.com/pul
se/death-
human-
conversati
on-awad-
abdelgayo
um
 MEDIA EFFECTS
Reciprocal Effect
• When a person or event
gets media attention, it
influences the way the
person acts or the way the
event functions.
• Media coverage often
increases self-
consciousness, which Source:
http://www.flickriver.com/photos/billyjo29/tags/kapa
affects our actions. milya/
 MEDIA EFFECTS
Boomerang Effect
• refers to media-induced
change that is counter
to the desired change

(Source: http://uppiddee.com/blog/smiley-
faces-and-the-boomerang-effect/)
 MEDIA EFFECT
Cultivation Theory
(George Gerbner)
• states that media
exposure, specifically
to television, shapes
our social reality by
giving us a distorted
view on the amount of
violence and risk in the (Source: http://mass.pakgalaxy.com/cultivation-
theory.html)
world
MTRCB (Movie and Television Review and
Classification Board) is the government
agency responsible for rating television
programs and films in the Philippines.
 MOVIE CLASSIFICATION RATINGS

(Source: http://pelikulangayon.blogspot.com/2016/01/what-is-mtrcb-what-mtrcb-does.html)

VIDEO PRESENTATION
MTRCB 2016 Infomercial
https://www.youtube.com/watch?v=6PVFQjIEZ-M
 MEDIA EFFECTS
Agenda-setting Theory
(Lippmann/ McCombs and
Shaw)
• process whereby the mass
media determine what we
think and worry about
• public reacts not to actual
events but to the pictures in
our head, created by media Source: http://lessonbucket.com/media-in-
minutes/the-agenda-setting-function-theory/
 FORMATIVE ASSESSMENT:
CARTOON ANALYSIS

Source: http://www.personal.psu.edu/bfr3/blogs/asp/2013/03/media-influence-stop-it-or-use-it.html
 MEDIA EFFECTS
Propaganda Model of Media Control
(Herman & Chomsky )

• The model tries to understand

how the population is
manipulated, and how the social,
economic, political attitudes are
fashioned in the minds of people
through propaganda.
Source: https://www.amazon.com/Age-
Propaganda-Everyday-Abuse-
Persuasion/dp/0805074031
 WHAT IS PROPAGANDA?
• ideas or statements that are
often false or exaggerated and
that are spread in order to help a
cause, a political leader, a
government, etc.
(http://www.merriamwebster.com/dictionary/propaganda)

Source: https://www.amazon.com/War-
Politics-Superheroes-Ethics-
Propaganda/dp/0786447184
 THE ESSENCE
OF PROPAGANDA

(Source: http://inktank.fi/good-and-bad-us-and-them-the-pure-power-of-propaganda/)
 PROPAGANDA?

(Source: http://vote-revolt.com/2016/03/14/americas-mainstream-media-weapons-of-
mass-deception/)
 FORMATIVE ASSESSMENT:
RECITATION
Questions
1.How do you know when what is posted in
social media is a propaganda? How do you
react on it?
2.How can you protect yourself from being
influenced by propaganda messages in
social media?
 CARTOON ANALYSIS

(Source: http://www.cartoonmovement.com/cartoon/13128)
How is this person portrayed in public by
different types of media?

Source: www.philstar.com
How is this person portrayed in public by
different types of media?

Source: www.philstar.com
How is this person portrayed in public by
different types of media?

Source: www.philstar.com
How is this person portrayed in public by
different types of media?

Source:
https://twitter.com/m
arshtmallow
How is this pair portrayed in public by
different types of media?

Source:
http://cnnphili
ppines.com/lif
e/entertainme
nt/television/
2016/07/19/
aldub-behind-
the-
scenes.html
How is this group portrayed in public by
different types of media?

Source:
http://www.ac
ademia.edu/3
0866752/FAC
TORS_AFFECTI
NG_THE_CHIL
D_BEGGARS_I
N_TAGUM_CIT
Y
How is this group portrayed in public by
different types of media?

Source:
http://www.g
manetwork.co
m/news/lifest
yle/artandcult
ure/270462/f
ilipino-
muslims-
celebrate-eid-l-
fitr/story/
How is this group portrayed in public by
different types of media?

Source:
http://www.ra
ppler.com/nati
on/119161-
ilocos-norte-
nueva-vizcaya-
new-police-
chiefs
How is this group portrayed in public by
different types of media?

Source:
http://globaln
ews.favradio.f
m/tag/kadam
ay/
How is this person portrayed in public by
different types of media?

Source:
http://www.socceralli
ance.ca/Default.aspx
?tabid=523520
PERFORMANCE TASK: WRITTEN WORK
PERFORMANCE TASK: WRITTEN OUTPUT
■ Write an essay about your analysis and evaluation
of the effects of media to the Filipino youth.
■ Your essay must have a title, an introduction, a
body paragraph (1 main argument with 2
examples), and a conclusion.
■ Not less than 12 sentences
■ Refer to the rubric for criteria and grading.
RUBRIC
Needs
Very Good Good Poor
Improvement
INTRODUCTION Well-developed Introductory Introduction Introduction
Background/ introductory paragraph does not was not
Define the paragraph contains some adequately presented.
Problem contains background explain the
detailed information background of
background and states the the
information, a problem, but problem. The
clear explanation does not problem is
or definition of explain using stated, but
the problem. details. lacks detail.
(5 points)
(4 points) (2 points) (0 points)
RUBRIC (cont.)
Needs
Very Good Good Poor
Improvement
BODY Argument is Argument was Argument was Argument was
PARAGRAPHS well developed presented with presented but not presented.
Main with supporting some lacks
Argument examples. supporting examples.
examples.

(5 points) (4 points) (2 points) (0 points)

RUBRIC (cont.)
Needs
Very Good Good Poor
Improvement
CONCLUSION Conclusion was Conclusion was Conclusion was Conclusion was
presented. presented. presented but not presented.
Opinions and Some no suggestions
suggestions for suggestions for for change
change are change are and/or
logical and well evident. opinions are
thought out. included.

(5 points) (4 points) (2 points) (0 points)

REFERENCES
• MIL Curriculum Guide by DepEd
• Media and Information Literacy by Boots C.
Liquigan, Diwa Learning Systems Inc.
• http://2012books.lardbucket.org/books/a-primer-
on-communication-studies/s15-02-functions-and-
theories-of-mass.html
• http://www.sociology.org.uk/media_defined.pdf
REFERENCES
• http://zimmer.csufresno.edu/~johnca/spch100/7
-4-agenda.htm
• http://communicationtheory.org/propaganda-
model/
• http://www.mtrcb.gov.ph/