DIGITAL MARKETING is the

INTEGRATION OF TECHNOLOGY in
your marketing mix to promote
brands, generate sales and create
richer ENGAGEMENT with your
target customers.
 Integration of Technology

Digital
Marketing Part of Promotion Mix

Richer Engagement
 "Because the purpose of business is to
create a customer, the business
enterprise has two--and only two--basic
functions: marketing and innovation.
1. Know the Pain Points

2. Know the Problems

3. Know the Aspirations

 Marketing is
Understanding,
Creating,
Communicating and
Delivering Value
to satisfy the needs of
your Target Market at
a Profit
- Philip Kotler
The Power of Digital Marketing
 1. Sharper Better Targeting
• Target Broadly or Target 1:1
• Behavioral Purchase Data
• Target Based on Demographic or
Geographic
 2. Variety of Platforms

• Email
• Social Website
• Google Search
 3. Wide Array of Creative Forms

• Photo
• Video
• Text
• Rich Media
 4. Agile Marketing
• Ability to change
material in an
instant
• Ability to react to
consumer
feedback
 4. Democratized Marketing
• Allowed small and
medium companies
to reach consumers
• Shift of Power from
advertiser to
consumer
4 C’s of DIGITAL MARKETING Integration
CREATION
Yugatech
Monthly Traffic:
3,200,000
Dr. Willie Ong
Facebook Page
9,591,636
1,360,713 Subscribers
COLLABORATION
Large groups of people
are smarter than an elite
few, no matter how
brilliant– better at solving
problems, fostering
innovation, coming to wise
decisions, even predicting
the future.

- Wisdom of the Crowd

James Surowiecki
CONSUMPTION
 Internet Time Spent
10 hours and 2 minutes
Social Media Time Spent
4 hours and 12 minutes
Broadcast Streaming and
Video Time Spent
3 hours and 33 minutes
How Will You Maximize These Platforms
for Your Business?
COMMUNICATION
How Will You Maximize These Platforms
for Your Business?
 4 C’s of Digital Marketing
Technology Integration

Creation Collaboration Consumption Communication

The Buyers Journey Awareness

Interest

Desire

Action
 Using AIDA as a Framework. Create a
Digital Promotion for a 1 Million Budget
For one of your group’s company
Awareness Website,Blog. Email

Interest Facebook Ads and Post Boost

Desire Youtube, Instagram, Linkedin

Action
Landing Page, Eventbrite,
AIDA RACE
 RACE

REACH ACT CONVERT ENGAGE

 REACH Metro Manila, 21-55 years old

LEARN MORE
ACT

CONVERT CHECK-OUT | PAYPAL

ENGAGE VIDEO, PROMOS

 Using RACE as a Framework. Create a
Digital Promotion for a 1 Million Budget
For one of your group’s company
Different Types of Digital Media
Email
Material for
Health and
Wellness
World
Conference
79,109 Followers
 Paid Owned Earned

Strangers Customers Fan

Do you already have the different type of
media in the Digital Space?
Digital Marketing Framework
 REACH ACTION CONVERSION ENGAGEMENT
• AGE • CALL TO • ADD TO CART • GAMES
• SEX ACTION • PAYMENT • TRIVIA
• LOCATION SYSTEM • POLLING
• BUYING  BUY NOW • DOWNLOAD
• FACEBOOK
BEHAVIOIR  CLICK HERE FILES
LIVE
• INTEREST  BOOK NOW

Stranger Visitor Leads Customer Advocate

 Form a group.
Identify the Types of Digital Media of one
of your group members’ company
 Thank You Very Much!

Registered Marketing Professional Review Center

Facebook/linkedin: orlyballesteros
Email : info@exlinkevents.com