CULTUR

– Culture is a term that refers to a large and diverse

set of mostly intangible aspects of social life.
According to sociologists, culture consists of the
values, beliefs, systems of language and
communication, and practices that people share
in common and that can be used to define them
as a collective. Culture also includes the material
objects that are common to that group or
society.
– Culture is the beliefs, behaviors, objects,
and other characteristics shared by groups
of people.

– It can also demonstrate the way a group

thinks, their practices, or behavioral
patterns, or their views of the world.
– The word "culture" derives from a French term,
which in turn derives from the Latin "colere,"
which means to tend to the earth and grow, or
cultivation and nurture. "It shares its etymology
with a number of other words related to actively
fostering growth," De Rossi said.
 -refers to the nonphysical ideas
that people have about their
culture

o n -
N l
te r i a
Ma
CULTURE
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ate
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-refers to the physical objects,
and resources that people use
to define their culture.
– Living abroad does not only require learning a
new language, but also adapting to a foreign
culture. Each culture have its customs and
traditions which can be very different- even
shocking- from your own culture.
EXAMPLES:
– Italians are very superstitious and for
them, nuns and ambulances are associated
with death. So if you plan to spend your
holidays in ITALY and you bump into one of
them, don’t hesitate and bless yourself
with the sign of the Cross
– In some ASIAN COUNTRIES such as China,
Korea or Japan, a sign of approval and
appreciation of someone’s cooking is to
slurp the soup loudly - what is considered
rude in most western countries.
FILIPINOS 
and 
KOREANS
Factors That Affect 
Intercultural
 Communication
Language Socialization

– Language failures because of the

culturally-based variations among
speakers of the same language.
Globalization and Advancing 
Technologies

– Culturally-ingrained biases regarding the

natural and technological environment can
create communication barriers.
 Social Organization and 
History
– One must take care not to assume that the view held in
one's own culture is universal on such issues as
educational values, class structure and social mobility,
job status and economic stratification, religious ties,
political affiliation, gender differences, racism and other
prejudices, attitudes toward work, and recreational or
work institutions.
Conceptions of Authority

– Different cultures often view the distribution of

authority in their society differently. Views of
authority in a given society affect communication
significantly, since they shape the view of how a
message will be received based on the relative
status or rank of the message's sender to its
receiver.
 Nonverbal Communication
– Knowledge of a culture conveyed through what a
person says represents only a portion of what that
person has communicated. Indeed, body
language, clothing choices, eye contact, touching
and behavior, all communicate information, no
matter what the culture.
 Cultural Identity

- The values, attitudes, and ways of doing things

that a person brings with them from the particular
place where they were brought up as a child.
 Racial Identity

– Refers to how one’s membership to a

particular race affects how they interact
with co-workers of different races.
 Ethnic Identity
– Highlights the roles ethnicity plays in how
two co-workers from different cultures
interacts with one another.
 Gender Roles
– The communication between members of
different cultures is affected by how
different societies view the roles of men and
women.
 Individual Identity

– It is how a person communicates with others

from other cultures depends on their own
unique personality traits and how they esteem
themselves.
 Social Class
– Refers to the level of society that person was
born into or references when determining
who they want to be and how they will act
accordingly.
 Age
– Refers to how members of different
age groups interact with one
another.
 The Roles Identity

– Different roles of a person plays in his or her life

including their roles as a husband or wife, father,
mother or child, employer or employee, and so
forth.