Advertising Media

Activity
 Tagline # 1

“In the service

of the
Filipino People”
Answer # 1
 Tagline # 2

“Open Happiness ”
Answer # 2
 Tagline # 3

“Masarap kahit walang

sauce”
Answer # 3
 Tagline # 4

“All Day, No Check!”

Answer # 4
 Tagline # 5

“You’re in good hands”

Answer # 5
 Tagline # 6

“We’ve got it all for you”

Answer # 6
 Definition of Advertising

Advertising is a paid persuasive communication

that uses non personal media to reach broad
audiences to connect an identified sponsor with a
target audience.
Five Basic Components of Advertising
1. It is a paid form of communication.
2. The sponsor is identified.
3. It tries to persuade or influence the consumer to
do something.
4. It reaches a large audience of potential
consumers.
5. The message is conveyed through many different
kinds of non personal mass media.
 Importance of Advertising
1. It creates brand awareness and knowledge
of new products or new features of existing
products.
2. It creates liking, preferences, conviction
and purchase of a product or service.
3. It stimulates repeat purchase of products and
services.
4. It convinces current purchasers that they
made the right choice.
 Importance of Advertising
1. It creates brand awareness and knowledge of
new products or new features of existing products.
Examples: ABS CBN TV Plus with Sarah Geronimo
Colgate Oral Health Awareness Month
 Importance of Advertising
2. It creates liking, preferences, conviction and
purchase of a product or service.
Examples: Rite Med with Susan Roces
Mc Donald’s Fish & Fries
 Importance of Advertising
3. It stimulates repeat purchase of products and
services.
Examples: Coca Cola’s Taste the Feeling
Colgate’s Optic White
 Importance of Advertising

4. It convinces current purchasers that they made the right

choice.
Example: Toyota Wigo with John Lloyd and Sarah Geronimo
 Major Types of Advertising Media
1. Print Advertisements
2. Broadcast Advertisements
3. Outdoor Media
4. Telemarketing
5. Online Advertisements
 Print Advertisement
Newspapers are one of the traditional mediums
used by businesses, both big and small alike, to
advertise their businesses.
 Print Advertisement
Magazines are more focused, although more
expensive, alternative to newspaper advertising.
This medium allows you to reach highly targeted
audiences.
 Print Advertisement
Direct Mail, often called direct marketing or direct
response marketing, is an advertising technique
in which the seller sends marketing messages
directly to the buyer.
 Broadcast Advertisement
Television is an audiovisual medium that
provides advertisers with many creative
opportunities.
 Broadcast Advertisement
Radio is an audio medium that provides
Commercials of various lengths that run on radio
stations.
 Outdoor Media
Billboards
 Outdoor Media
Wall Stickers
 Outdoor Media
Ad painted in vehicles
 Telemarketing
Telemarketing is process of selling products
or services over the telephone. It is an
effective system for introducing a company to
a prospect and setting up appointments.
 Online Advertisements
Banner Advertising is one of the dominant
forms of advertising online. It entails the
display of a graphical advertising unit.
 Online Advertisements
Social Media Advertising is a way to target
audiences on specific networks through
demographic information so targeted consumers
can see the brand in their social media accounts.
 Online Advertisements
Pay per Click is a form of advertising where ads
are run and shown in search engines (including
their partner sites).
 Group Activity
The class will be divided into five (5) groups. Each group will be assigned to a
particular product. Using a Manila paper and pen, the group will work on and
present their discussions about the following questions:
1. Name of the Product
2. Tagline of the Product
3. Purpose of Advertisement
4. Type of Advertisements to be used

Products:
Group 1: Toothpaste
Group 2: Cars
Group 3: Mobile Phones
Group 4: Shampoo
Group 5: Skin Cream
Quiz – Multiple Choice
 Quiz – Multiple Choice

1. It is defined as any form of impersonal, paid

communication in which the sponsor or
company is identified.
a.Marketing
b.Promotion
c.Advertisement
 Quiz – Multiple Choice

2. Ads are not can be cosy-effective way to

disseminate messages, whether to build a
brand preference or educate people.
a. True
b. False
 Quiz – Multiple Choice
3. It is an out-of-home advertising that is
flexible, low-cost medium that takes a
variety of forms. Examples include
billboards, skywriting, giant inflatables and
mini-billboards.
a. Telemarketing
b. Outdoor Media
c. Online Advertising
 Quiz – Multiple Choice

4. It is one of the traditional mediums used by

businesses, both big and small alike, to
advertise their businesses.
a. Newspaper
b. Television
c. Radio
 Quiz – Multiple Choice

5. It is one of the online advertising that target

audiences on specific networks through
demographic information so targeted
consumers can see the brand in their social
media accounts.
a. Banner Advertising
b. Social Media Advertising
c. Pay per Click
 Quiz – Multiple Choice

6. Which does not belong to the group?

a. Television
b. Newspaper
c. Radio
 Quiz – Multiple Choice
7. It is an advertising technique in which the
seller sends marketing messages directly
to the buyer. It includes catalogs or other
product literature with ordering
opportunities; sales letters; and sales
letters with brochures.
a. Magazines
b. Newspaper
c. Direct Mail
 Quiz – Multiple Choice
8. Which does not belong to the group?
a. It creates brand awareness and
knowledge of new products or new
features of existing products.
b. It creates liking, preferences, conviction
and purchase of a product or service.
c. It promotes goodwill and
communication between the company
and consumer.
 Quiz – Multiple Choice

9. It is a form of advertising where ads are run

and shown in search engines (including
their partner sites).
a. Banner Advertising
b. Social Media Advertising
c. Pay per Click
 Quiz – Multiple Choice

10. Which does not belong to the group?

a. Telemarketing
b. Banner Advertising
c. Social Media Advertising
 Assignment
Take a position. Answer the following questions using
essay form.

1. Long deemed the most successful medium, television

advertising has received increased criticism as being too
expensive and even worse no longer as effective s it once
was. The future, claim some, is with online advertising.
TV advertising has faded in importance but still the most
powerful advertising medium? Do you agree or disagree
and why?
2. What is you favorite latest advertisement and why?
 Assignment

Research about the 5-step process in developing

advertising program. Be ready for a pre-test next
meeting.