CITI BANK

HISTORY
 Citibank is the consumer division of financial services
multinational Citigroup. Citibank was founded in 1812 as
the City Bank of New York, and later became First
National City Bank of New York.
 The bank has 2,649 branches in 19 countries,
including 723 branches in the United States and 1,494
branches in Mexico. In 2016, the United States
accounted for 70% of revenue and Mexico accounted
for 13% of revenue. Aside from the U.S. and Mexico,
most of the company's branches are in Poland, Russia,
Pakistan, India and the United Arab Emirates.
HISTORY
 1812 - founded as City Bank of New York.
 1894 - became the largest bank in the United States.
 1902 - began expanding internationally and became the
first major U.S. bank to establish a foreign department.
 1930 - became the largest bank in the world with 100
branches in 23 countries outside the United States
 1976 - changed its name to Citibank.
 1981 - purchased Diners Club.
 1994 - opening of the first fully foreign owned commercial
bank in Russia
 1995 - opening of the first full service branch in China
 1998 - Citibank was merged into Citigroup
Services
 Citibank Online
 24*7 Citiphone
 Citialert
 E-Statement
 Demand Drafts
 Pay Bills Online
 CitiGold Account
 Online Fund Transfer
 Mortgages, Loans
Services
 Wealth Management Overview
portfolio will cover a wide spectrum of investment options and investment
decisions will be supported by comprehensive research that spans all sectors
and geographies.

 Business Banking
Transaction banking that includes electronic as well as traditional receivable
solutions and e-Payment with higher limits and enhanced security.

 Lending Solutions
Enhanced Mortgages program with pricing advantage and higher limits

 Expert financial management

Balancesheet
Balancesheet
Major Clients
Major Clients
 Ford Motor Company
 American Honda Motor Corp
 Bombardier Recreational Products(BRP)
 Honda Power Equipment
 Kawasaki Motors Corp.
Just renewed contracts in 2017
Retail Banking
 Serves clients across the full spectrum of consumer
banking needs through its lean, urban-based branch
footprint, leading digital capabilities and expanding
client-centric ecosystem
 A global leader in credit cards ,wealth management, Citi
provides personalized wealth management services,
including dedicated bankers, fund access, Citigold,
Citigold Private Client and Citi Priority client offerings.
 In 2017, Citi invested more than $11 billion in small
business lending in the U.S. and also financed over $4.7
billion in affordable housing projects and continue to
growth in small businesses.
Retail Banking
 CONSUMER BANKING
Citi's institutional and consumer franchises to clients, providing
global banking capabilities and services to midsized, trade-
oriented companies within Citi's footprint. As many of these
clients expand internationally, Citi helps enable their growth
and ability to access capital across multiple countries, one of
Citi's core activities.
 In Mortgage, Citi announced it would effectively
exit direct servicing operations by the end of 2018.
CitiMortgage, which provides loans for home purchase
and refinance transactions in the U.S., originated $13.1
billion in new loans in 2017.
References
 https://www.citigroup.com/citi/about/consumer_busines
ses.html -: 14-8-18
 https://www.google.co.in/search?q=what+are+retail+ban
king+services&oq=whats+are+retail+banking+&aqs=chr
ome.2.69i57j0l5.10182j0j7&sourceid=chrome&ie=UTF-
8 -: 14-8-18
 https://www.slideshare.net/chetanpanara/citi-bank-
16606482?qid=23e01a0d-80be-43a1-94f0-
2111f1e30705&v=&b=&from_search=1 -: 14-8-18
 https://en.wikipedia.org/wiki/Retail_banking -: 14-8-18
 https://successstory.com/companies/citibank -: 14-8-18