Methods of Generating Ideas

Entrepreneurship
Kassandra Kay K. De Roxas, MMT
 Review: STAND UP SIT DOWN
The teacher will share some
statements.

If you believe that the statement is

TRUE, STAND UP.

If you believe that the statement is

FALSE, SIT DOWN.
Review: STAND UP SIT DOWN
Entrepreneurial Process is a step-by-step
procedure in establishing any kind of business
that an entrepreneur has to undergo.
Review: STAND UP SIT DOWN
Entrepreneurial Process is a
step-by-step procedure in
establishing any kind of
business that an entrepreneur
has to undergo.

Answer:
 Review: STAND UP SIT DOWN
Entrepreneurial Process is composed of opportunity
spotting & assessment, developing a financial plan,
determining the capital needed and running the business
Review: STAND UP SIT DOWN
Entrepreneurial Process is
composed of opportunity
spotting & assessment,
developing a financial plan,
determining the capital
needed and running the
business

Answer:
 Review: STAND UP SIT DOWN
Screening the Opportunity is the first step & the most difficult
process of all due to the number of options that the
entrepreneur will have to choose from.
Review: STAND UP SIT DOWN
Screening the Opportunity is the
first step & the most difficult
process of all due to the number of
options that the entrepreneur will
have to choose from.

Answer:
Review: STAND UP SIT DOWN
Current needs & wants of potential customers may
not be discovered right away by a budding
entrepreneur
Review: STAND UP SIT DOWN
Current needs & wants of
potential customers may not
be discovered right away by a
budding entrepreneur

Answer:
Review: STAND UP SIT DOWN
STEEPLED analysis represents the general environment
where the entrepreneur can identify business opportunities
from & where the future business is about to generate.
Review: STAND UP SIT DOWN
STEEPLED analysis represents
the general environment where the
entrepreneur can identify business
opportunities from & where the
future business is about to
generate.

Answer:
Review: STAND UP SIT DOWN
Recognizing & understanding potential competitors
will aid the entrepreneur to develop a product or
service that is unique & will surely stand out from
the competition.
Review: STAND UP SIT DOWN
Recognizing & understanding
potential competitors will aid the
entrepreneur to develop a product
or service that is unique & will
surely stand out from the
competition.

Answer:
Questions:
Based from the previous activity last meeting, answer the
following start-up questions:
a. How did the group identify those potential opportunities
in the school locality?
b. How did you find the activity, easy or difficult?
Methods of Generating Ideas
1. Focused group discussion (FGD)
2. Brainstorming
3. Brainwriting or Internet brainstorming
4. Problem inventory analysis
GUESS:
Methods of Generating Ideas
1. Focused group discussion (FGD)
 In this method, a moderator handles a
very open, free-flowing and in-depth
discussion with a group of people who
can provide insightful ideas about a new
product or services that will f ill a market
need.
GUESS:
Methods of Generating Ideas
2. Brainstorming
 A fun discussion with lenient
 It is an activity that allows the participants to
share creative ideas using the following rules:
a. No destructive criticism or judgement is
allowed
b. Wilder ideas are accepted
c. More ideas are preferred
d. Improvement of other’s ideas is allowed.
GUESS:
Methods of Generating Ideas
3. Brainwriting or Internet brainstorming
 Same as brainstorming except that the
channel used is not face-to-face, but in
writing or online.
 The results of this method usually take
longer, as the answer depend on the
availability of the participants in
answering the questionnaire online.
GUESS:
Methods of Generating Ideas
4. Problem inventory analysis
 Similar to the FGD except that the
participants are already given an
inventory of product or service problems.
 The participants will just identify from the
list given the compelling problem/s of a
potential product or service instead of
generating the ideas from them.
Activity: Roleplay
The class will be divided into four groups. Each group will
present through roleplay the four methods of generating ideas.

1. Brainwriting or Internet brainstorming

2. Brainstorming
3. Focused group discussion
4. Problem inventory analysis
Application:
 Recognizing and understanding the vast sources of
opportunities is one difficult activity to do.
 Also, the methods of generating ideas may be
overwhelming to undergo through.
 Either one or a combination of the methods given can be
employed by the entrepreneur in generating new ideas.
Conclusion:
 Opportunity Seeking is the first step and is the most
difficult process of all due to the number of options that the
entrepreneur will have to choose from.
 It involves the development of new ideas from
macroenvironmental and microenvironmental sources
through the methods of generating ideas.
Evaluation:
1. List thee opportunities in 2.
your school locality from
the previous activity and
discuss what method of
generating ideas will you
use and why.
Prepare a set of idea-
generating questionnaires
with a minimum of five
questions for the three
opportunities you identified
in the school locality.
Assignment:
Do advance reading on STEEPLED Analysis.