XL 10th ANNIVERSARY

@JAKARTA CONVENTION CENTER

Friday, October 6, 2006

Prepared by

PEGASUS
Sept 2006
BRIEF
Background : Celebrating XL 10 Anniversary
: 2006 as a XL turning point for :
Regionalization 3G Rolled Out
TM as shareholder National to Global
Public Listed company 10.000.000 customer
Core Value : Services, Integrity, Care, Respect
Vision : Becomes an Information Communication Technology
(ICT Company)
Brand Value : Life Unlimited
Umbrella Theme : XL Life Unlimited
Theme : Stronger, Wider, and Excellent
BRIEF
Objective : Cultivate corporate values & new campaign to target
audience
: Celebrate special number 10 year of XL in stakeholders
oriented way
: To strengthen the company image
: To show appreciation to the customer & stakeholders
Event Silhouette : 1 day special event to show XL milestone, products
range & services, customer appreciation
: XL open house, let the audience experience what XL all
about, unlimitedly
: Take out positioning – “XL is Growing Unlimitedly
Stronger, Wider & More Excellent for Customers”
BRIEF
Event Arrangement
Date : Friday, Oct 6, 2006
Venue, Time & General Activity

Venue @ JCC Time Activity

Main Lobby & Plenary Hall 10:00 – 22:00 Exhibition of each XL Corporate
products & services
Assembly Hall 1, 2, 3 18:00 – 22:00 Gala Dinner entertaining for 1000
selected VIPs, Recording and airing
at RCTI Sunday, 15 October, 2006.
Kakatua Room 10:00 – 17:00 Seminar/Workshop, free, maximum
2 half day seminar @ 3 hours
KEY
PT. Exelcomindo
Information Communication Technology
(ICT Company)

Campaign Core Value 1996 – 2006

HUT 10 Years
XL Life Unlimited Services, Integrity,
Care, Respect

Take Out Positioning – “XL is Growing Unlimitedly

EVENT

Stronger, Wider & More Excellent for Customers”

Appreciation for stakeholder & customer

Milestone Open house (Show of product & services)

Entertaining & Experiences (FUN)
CONCEPT
EVENT NAME : 10 YEAR OF XLent
TONE & MANNER :
Activity : Unlimited Experience & Entertaining
Construction : Strong, Wide, Integrated, Technologies
Team Attitude : Professional Services, Care & Respect
VENUE

EXHIBITION
Drop Off Area, Main Lobby, Lobby Assembly,
Plenary Hall
GALA DINNER
Assembly Hall 1,2, 3
SEMINAR
Kakaktua Room
 EXHIBITION
@JCC, PLENARY HALL, MAIN LOBBY
10:00 – 22:00 WIB
Friday, October 6, 2006
Concept
Area Name : XLent WORLD
Content :
Milestone – Road To XLent (1996 – 2006) – Picture
XL Booth Product & Services Each Booth has Personal Identity (Unique)
to build experience & strengthen the product image – Visual & Activity
Entertaining Performance from XLent Performer
Fun Happening Art
Target Audience : Customer (retail, corporate, XL Kita), Government,
Capital Market Society, Investor, Press, Employee
LAYOUT
AREA BOOTH
Gate & XL Mobile (Stage
Drop Off (1)
Version)
Corcomm with Wall of Fame
(picture, etc) & Media
Center
Lobby XL Care
Plenary
Jempol
(Main) &
Lobby Bebas + Klub Vibe Merchant
Assembly
Xplor
XL Center
Merchandise store
Busol with partner
3G
Plenary Hall
VAS
Exhibition Stage
Breakdown
BOOTH TONE / IDENTITY ACTIVITY
Information visual @ Mobile XL screen
MOBILE XL Technology, Integrated Services, Entertaining
Happening Art Performance
Integrated Information Starting point exhibition opening ceremonial
Style : Lounge Information center : program anniversary,
FP Wardrobe : Sporty sac dress product & services
Music : Various Artist Media Center – available collaboration with
CORP COMM Merchandise : Block Note media partner
Free Internet Access (Wi Fi)
Wall OF Fame – 10 Years Milestones : History,
Achievement (Photo activity & Product
Campaign from 1996 to 2006)
Kids, Edutainment Children Choir
Style : School / Kindergarten / SD Playground (lego, coloring, drawing,etc)
XL CARE FP Wardrobe : Sporty (Pants & Skirt) Magic Baloon, Acrobat Baduts
Music : Kids songs Fun Learning (Drawing/Dongeng/ Mathematics)
Merchandise : set alat tulis
Breakdown
BOOTH TONE / IDENTITY ACTIVITY
Young, Dynamic (Eksmud), Party Goers Product Information & Services
Style : Bar Lounge Selling, Registration
XPLOR FP Wardrobe : Cocktail Dress Bartender Juggling with DJ
Music : Electronic, R&B
Merchandise : One way vision (car sun blind)
XL CENTER Pleasant, Care & Respect CRR Team Customer services, selling, activation
Young, Free, Challenging Product Information & Services
Style : Free style activity, challenging sport Selling, Registration
FP Wardrobe : Psychedelic Expressive Bike & Skate Challenge with DJ
BEBAS + KLUB
Music : Pop, Indies, Funk, etc Free style street dancer with DJ
VIBE
Merchandise : Tas Pinggang Tattoo, Boutique, Hairstyle (collaboration with
Klub Vibe Merchant)
Gathering Vibe Klub with Vibe Buddies
Mass, Efficient Product Information & Services
Style : Public Area Gerobak / Street Dangdut
JEMPOL FP Wardrobe : T Shirt, Long Skirt
Music : Dangdut
Merchandise : Carabineer Holding Pen
Style : Store XL Merchandise showcase 1996 - 2006
MERCHANDISE
FP Wardrobe : T Shirt XL Merchandise selling (memorabilia)
Breakdown
BOOTH TONE / IDENTITY
Business & Socialite
Style : Executive Lounge
BUSOL FP Wardrobe : Chick Office
Music : Chill Out, Jazzy Tune
Merchandise : Exclusive Toolkit Set
Experience Technology
Style : High-tech & Gadget
3G
FP Wardrobe :
Music : World Music
Young, Playful, Dynamic
Style : Amusement
FP Wardrobe : Jeans
VAS
Music : Various Trend Music
Merchandise : CD Case
ACTIVITY
Product Information & Services
Singer + Piano Player Performer
Jazz Quintet Performer
Collaboration with BUSOL Partner
3G Demonstration
Available collaboration with handset partner
Product Information & Services
Registration & Downloading
CD Album showcase with CD player to trial
1 Hour recording company sale (available
collaboration with recording company)
Content Provider Games (collaborate with CP)
Wardrobe
FEMALE PRESENTER WARDROBE REFERENCE

BUSOL XPLOR BEBAS JEMPOL

Merchandise
MERCHANDISE CONCEPT

DIVISION IDENTITY / RATIONAL MERCHANDISE

Integrated corporate communication
CORCOM (informative) about vision, mission,
product & services
Company Social Responsibility.
XL CARE Education and caring for next
generation future development
Corporate Business. Full package
BUSOL services solution for corporate
communication needs
XPLOR Young, Dynamic (Eksmud), Party Goers
Exclusive Bloc note with callender
2006-2007, Company, product &
services information sheets
Stationary Set (Pencil, Eraser, Ruler
set)
Exclusive Toolkits
Car Sun Blind

BEBAS Young, Free, Challenging Tas Pinggang

JEMPOL Mass, Efficient Carabineer Holding Pen

Young, Playful, Dynamic. Music, Movie, CD Case

VAS
Game & Sport.
Merchandise
MERCHANDISE REFERENCE
CORP COMM : Block Note

BUSOL :
Toolkit Set

XPLOR : Car Sun Blind / One Way Vision

BEBAS+KLUB VIBE : Tas Pinggang
XL CARE : Set Alat Tulis
Merchandise
MERCHANDISE REFERENCE

JEMPOL : Carabiner Holding Pen VAS : CD Case

 Entertainment
HAPPENING ART @ EXHIBITION AREA
XL POLICE :
Responsible for visitor & artist
security supervisor, protect the XL
customer and penetrate non XL user.
XL ASONGAN :
Mobile female selling starter pack
and voucher reload or XL
merchandise.
XL NGAMEN :
Mobile music entertainment in all
exhibition area.
Shirt
CREW SHIRT
Entertainment
ARTIST PERFORMER @ EXHIBITION STAGE

MC : ARI DAGIENK& DESTA

PERFORMER :
Islamic Instrumental (Arabic Traditional Music)
DANCER
GOODNIGHT ELECTRIC / OVERLOAD ROMANCE
JAMAICA CAFÉ / JAVA ISLAND / STEVEN & D’ COCONUT TREE
CLUB 80’s / SHE
TOFU / NIDJI
SAMSONS / PETERPAN
COKELAT
Rundown

(ATTACH)
Booth Design
Booth Design
Booth Design
Booth Design
Booth Design
Booth Design
Booth Design
Booth Design
Booth Design
Booth Design
Stage Design
SEMINAR/WORKSHOP
@JCC, KAKAKTUA ROOM
10:00 – 14:00 WIB
15:00 – 19:00 WIB
Friday, October 6, 2006
Seminar/Workshop
Area Name : XLent Workshop
Theme : TBA
Set Up : Theatre (100 – 140 pax)
F&B : Snack / Coffee Break
Duration : 4 hours each. Including Coffee Break or Buka Puasa
Backdrob Design
 COST ESTIMATION
Exhibition & Seminar
(Attach)
 GALA DINNER
@JCC, ASSEMBLY 1,2, 3
18:00 – 22:00 WIB
Friday, October 6, 2006
Gala Dinner
Area Name : XLent Gala Dinner
Content :
XL Profile Highlights
Gala Dinner
Round table set up & Set Menu Arrangement
Anniversary ceremonial
Entertaining Performance from XLent Performer
1000 invitation VVIP & VIPs guest
Target Audience : Customer (retail, corporate, XL Kita), Government,
Capital Market Society, Investor, Press, Employee
The Concept
Milestone – Road To XLent (1996 – 2006)
History of XL’s journey to excellence, from Telecommunication Provider
Company to Information Communication Technology Company.
Wrapped with Parody and 1st Line Artist who will “tell” the XL 10 years
story of excellence.
Entertainment
LINE UP ARTIST @ GALA DINNER

PROPOSED MC :

Option 1. Ferdy Hasan & Artika Sari Devi

Option 2. Charles Bonar Sirait & Donna Agnesia

ARTISTS/PERFORMERS:

PETERPAN RATU
SAMSONS VINA PANDUWINATA
DEWI PERSSIK PARODY by CAGUR
ROMY RAFAEL

ORCHESTRA by MAGENTA ORCHESTRA

Event Flow
OPENING COMPANY HIGHLIGHT ENTERTAINMENT
CEREMONY (XL PROFILE)

MINISTRY PROTOCOLER XL History Video Profile Parody XL Road To XLent

SPEECH Dance/Percussion ARTISTS PERFORMANCES

Performance
BIRTHDAY PROCESSION
CLOSING CEREMONY

OPENING ENTERTAINMENT
Breakdown
PHASE DUR ACTIVITY REMARKS
Ministry Protocoler Menkominfo's arrival with protocoler procedures
Welcoming MC welcomes audience
Speech: Menkominfo
30 Speech: XL Management
OPENING CEREMONY
Birthday Ceremony/Procession Line of 10 Nasi Tumpeng walk towards stage,
followed by artist performers.
Potong Nasi Tumpeng by XL Directors, handed
to Menkominfo

Dinner served Set Menu, 1st round: Soup/Appetizer

BRIDGE 20
OPENING ENTERTAINMENT Magenta Orchestra

XL Video Profile Visual performance of XL History on Screen

COMPANY HIGHLIGHT 15 Happening Art Percussion/Dance Performance
Dinner Served Set Menu, 2nd round: Light Course
Breakdown
PHASE DUR ACTIVITY REMARKS

Chit chat Opening Performance by CAGUR, highlight XL's birth

1st Performance: RATU

Parody

2nd Performance: PETERPAN

Parody Set Menu Served, 3rd round: Main Course 1

3rd Performance: DEWI PERSSIK

Parody/Chit chat
ENTERTAINMENT 90 4th Performance: ROMY RAFAEL

Parody/Chit chat Set Menu Served, 4th round: Main Course 2

5th Performance: VINA PANDUWINATA

Parody

6th Performance: SAMSONS

Parody Set Menu, 5th round: Desert

7th Performance (Peak): RATU and Vina P

Song: Di Dadaku Ada Kamu
Collaboration
CLOSING
CEREMONIAL 10 All Artist On Stage
Stage Design
Shirt
CREW SHIRT
COST ESTIMATION
Gala Dinner
(attach)
THANK
YOU