IE-E2 403

Strategic
Management

Evelyn M. Eviota
 IE-E2 403
IE42FA1

Strategic
Planning
EDMODO CODE: tbe9fe
 Textbook:

Essentials of
Strategic Management
The Quest for Competitive Advantage (6th
Edition)
by: Gamble, Peteraf & Thompson
McGraw-Hill (2019)
Other Supplemental
Materials:

See Course Syllabus

How to pass the subject?
1. Get a grade of at least 50% on all requirements (long
tests, quizzes, assignments, group works, etc.)
2. Attend at least 80% of total class hours.
3. Do NOT cheat.
4. Follow class policies & procedures
● lates/tardiness
● wearing of prescribed uniform
● break times
● use of mobile phones & other gadgets
● 5S
5. Others
 TIP
Mission & Vision
COURSE OUTLINE:
I. Introduction and Overview of Strategic Management
● Strategy, Business Models & Competitive
Advantage
● Strategy Formulation, Execution and Governance
II. Core Concepts & Analytical Tools
● Evaluating a Company’s External Environment
● Evaluating a Company’s Resources, Capabilities &
Competitiveness
III. Crafting a Strategy
● 5 Generic Competitive Strategies
● Strategic Moves, Timing & Scope of Operations
● Strategies for Competing in International Markets
● Corporate Strategy: Diversification & the
Multi-business Company
● Ethics, Corporate Social Responsibility,
Environmental Sustainability and Strategy
IV. Executing the Strategy
● Superior Strategy Execution
V. Case Studies