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Evolution of

Traditional
Media to New
Media
Evolution of Media
+ Pre-Industrial Age
+ Industrial Age
+ Electronic Age
+ New/Information Age

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1 Pre-Industrial age (before
1700)
+ Main medium of communication
was through oral language
+ People discovered fire, developed
paper from plants, and forged
weapons and tools with stone,
bronze, copper and iron

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1 Pre-Industrial age (before
1700)
+ Example Forms of Media:
• Cave paintings (35,000 BC)

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1 Pre-Industrial age (before
1700)
+ Example Forms of Media:
• Papyrus in Egypt (2500 BC)

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1 Pre-Industrial age (before
1700)
+ Example Forms of Media:
• Clay tablets in Mesopotamia (2400 BC)

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1 Pre-Industrial age (before
1700)
+ Example Forms of Media:
• Acta Diurna in Rome (130 BC)

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INDUSTRIAL AGE (1700s
to• Marked
1930s)the use of iron and steel
commonly for industrial purposes.
• During this age, new energy sources were
used including fuel and motive power like
coal, the steam engine, electricity,
petroleum and combustion engine.

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INDUSTRIAL AGE (1700s
to+ 1930s)
Example Forms of Media:
Newspaper- The London
Gazette (1740) – the most
important and one of the
official journals of record of
the British government and
United Kingdom

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INDUSTRIAL AGE (1700s
to 1930s)
Example Forms of Media:
+ Telegraph (1830s) – developed by
Samuel Morse, worked by transmitting
electrical signals over a wire laid
between stations. Used a code that
assigned a set of dots and dashes to
each letter of the English alphabet and
allowed simple transmission of complex
messages across telegraph lines.

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INDUSTRIAL AGE (1700s
to+ 1930s)
Example Forms of Media:
Telephone (1876) – by
Alexander Graham Bell, a
telecommunications device
that permits two or more
users to conduct a
conversation when they are
too far apart to be heard
directly

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INDUSTRIAL AGE (1700s
to 1930s)
Example Forms of Media:
+ Motion picture photography/projection
(1893) – Edison and Dickson invented a
motion picture camera and a peephole
viewing device called the Kinetoscope.
Cinematography the art and technology of
motion picture photography. It involves such
techniques as the general composition of a
scene and the integration of any special
effects

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INDUSTRIAL AGE (1700s
to+ 1930s)
Example Forms of Media:
Printing press for
mass production
(1900) – invented by the
German, Johannes
Gutenberg

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Electronic AGE (1930s-
1980s)
• The invention of the transistor ushered in the
electronic age.
• People harnessed the power of transistors
that led to the transistor radio, electronic
circuits, and the early computers.
• In this age, long distance communication
became more efficient.

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Electronic AGE (1930s-
1980s)
Example Forms of Media:
+ Television (1941) –
telecommunication medium
used for transmitting moving
images in monochrome or in
color

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Electronic AGE (1930s-
1980s)
Example Forms of Media:
+ Transistor Radio (1954) –
small portable radio receiver
that uses transistor-based
circuitry

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Electronic AGE (1930s-
1980s)
Example Forms of Media:
+ Mainframe computers – are
used primarily by large
organizations for critical
applications; bulk data
processing, such as census,
industry and consumer statistics,
enterprise resource planning;
and transaction processing.

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New/information age
(1980s-now)
• The Internet paved the way for faster communication
and the creation of the social network.
• The online world took on a more recognizable form
in 1990 when computer scientist Tim Berners-Lee
invented the World Wide Web

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New/information age
(1980s-now)
• People advanced the use of microelectronics with
the invention of personal computers, mobile devices,
and wearable technology. Moreover, voice, image,
sound and data are digitalized. We are now living in
the information age.

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New/information age
(1980s-now)
Example Forms of Media
• Portable computers-
laptops (1980), netbooks
(2008), tablets (1993)
• Smart phones (1992)
• Wearable Technology

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New/information age
(1980s-now)
Example Forms of Media
Web browsers:
• Mosaic (1993),

• Internet Explorer (1995)

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New/information age
(1980s-now)
Example Forms of Media
Blogs:
• Blogspot (1999),

• Wordpress (2003)

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New/information age
(1980s-now)
Example Forms of Media
Social networks:
• Friendster (2002),
• Multiply (2003),
• Facebook (2004),
• Instagram (2010)

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New/information age
(1980s-now)
Example Forms of Media
Microblogs:
• Twitter (2006),
• Tumblr (2007)

Video Streaming:
• YouTube (2005)

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New/information age
(1980s-now)
Example Forms of Media
Video chat:
• Skype (2003)

Search Engines:
• Google (1996),
• Yahoo (1995)

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