PARAG MILK FOODS LTD

(HORECA)
SUBMITED BY- PRATICHI DHAR
 ABOUT PARAG

• Parag Milk Food Ltd was founded in the year 1992 by Devendra Shah.
• It is one of India’s largest private diaries with an output of 12,00,000 lts/day.
• ISO 9000 and AGMARK certified.
• International customers- Middle East , South East Asian Countries , African Countries.
• Major Competitors ( Government) – Nandini
• Major Competitors (Private)- Amul , Britania , Milky Mist
PRODUCT RANGE
 OBJECTIVES

• Visit restaurants , cafes , bars and pubs , bakeries in different ares.

• Conduct a research on the kind of dishes served with diary products.
• What's the brand for each diary product being used?
• Have you ever tried Parag?
• Provide samples to the restaurants unaware of Parag products.
• If discontinued , enquire why?
• Identify strengths , weaknesses , opportunities and threats.
• Provide strategies to increase the size of umbrella
 A NUMERICAL GLIMPSE

OUTLET TYPE NUMBER

Restaurants 224
Cafe 23
Fast-food 23
Pizza 14
Others 20
Total 304
 MAJOR PLAYERS

Brand/Company New customers currently using

Nandini 79
Parag 25
Amul 54
Milky Mist 55
 SWOT ANALYSIS
STRENGHTH WEAKNESS
1.Usage of 100% cow milk.
2.Low fat. 1.Inefficient supply chain
3.70% increase in processing
capacity 3.Issues with the distributors
after expansion.
4.Maximum shelf life.
5. Taste and quality.

OPPORTUNITY THREAT
1.Extensive supply to the markets and 1. Competition from international and
distributors. domestic market.
2.Increasing demand of value added 2.Pricing strategies of the competitors.
products. 3.Change of scheme & adding attractive
 SUGGESTIONS

• Focusing more on the advertising strategies including print media and social media.
• More and more sampling.
• Collecting feedback on a regular basis – not just on the product qualities but the supply
of the product.
• Penetrating into HyperPure(Zomato) , Bigbasket.
• Ensuring regular supply to the Field Distributors.
• Reframing the target customers on the basis of the category of products.
THANK YOU