DEPLOYEMENT STRATEGY

DEPLOYEMENT STRATEGY

Market the Branded Ice Buckets in a fashion that creates the social desire to buy them from the nearby
outlets like Store99, Gift Shops, SuperMarkets and also Ecommerce channels
DEPLOYEMENT STRATEGY

Market the Branded Ice Buckets in a fashion that creates the social desire to buy them from the nearby
outlets like Store99, Gift Shops, SuperMarkets and also Ecommerce channels
GROWTH BET
GROWTH BET

Growth BET – Budweiser Brand (Relates to theme of Buddy)

Considering the Indian Demography Budweiser is one of the most prominent brand in India. Thus, this
theme will lead to increase in Brand Equity of Budweiser to which a large pool of customers can relate to
OPPORTUNITY FOR GROWTH

Starting point -
Mumbai
Hub for working
professionals
“Beer Friendly
population”.
OPPORTUNITY FOR GROWTH

1 2

Starting point - Home party

Mumbai culture
Hub for working - so the product
professionals “Ice Bucket” will
“Beer Friendly prove successful.
population”.
OPPORTUNITY FOR GROWTH

1 2 3

Starting point - Home party The next phase of

Mumbai culture campaign will be
Hub for working - so the product done in other metro
professionals “Ice Bucket” will cities like Delhi,
“Beer Friendly prove successful. Kolkata &
population”. Bangalore.
OPPORTUNITY FOR GROWTH

1 2 3 4

Starting point - Home party The next phase of Once the

Mumbai culture campaign will be campaign gains
Hub for working - so the product done in other metro enough traction
professionals “Ice Bucket” will cities like Delhi, across all metros,
“Beer Friendly prove successful. Kolkata & we will launch it
population”. Bangalore. PAN India after 3
Years.
OPPORTUNITY FOR GROWTH

1 2 3 4 5

Starting point - Home party The next phase of Once the Major channel for
Mumbai culture campaign will be campaign gains distribution
Hub for working - so the product done in other metro enough traction Ecommerce
professionals “Ice Bucket” will cities like Delhi, across all metros, the fastest growing
“Beer Friendly prove successful. Kolkata & we will launch it channel and which
population”. Bangalore. PAN India after 3 can help us reach
Years. lower tier cities as
well.
GROWTH BET

Growth BET – Budweiser Brand (Relates to theme of Buddy)

Considering the Indian Demography Budweiser is one of the most prominent brand in India. Thus, this
theme will lead to increase in Brand Equity of Budweiser to which a large pool of customers can relate to
POTENTIAL COLLABORATION PARTNERS

95% of the total water Unpackaged water can be highly The funds raised will be used to
consumption in India is of improved by installation of Water support Water ATM provider
unpackaged water ATMs companies
POTENTIAL COLLABORATION PARTNERS

95% of the total water Unpackaged water can be highly The funds raised will be used to
consumption in India is of improved by installation of Water support Water ATM provider
unpackaged water ATMs companies
POTENTIAL COLLABORATION PARTNERS

95% of the total water Unpackaged water can be highly The funds raised will be used to
consumption in India is of improved by installation of Water support Water ATM provider
unpackaged water ATMs companies

1 2 3

SARVAJAL JANAJAL SWAJAL

INDIA
Across 20 states Across 4 states Across 7 states
POTENTIAL COLLABORATION PARTNERS

95% of the total water Unpackaged water can be highly The funds raised will be used to
consumption in India is of improved by installation of Water support Water ATM provider
unpackaged water ATMs companies

1 2 3

SARVAJAL JANAJAL SWAJAL

INDIA
Across 20 states Across 4 states Across 7 states