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• Fads can inform your tactics and help you to maintain the
perception of being “current,” but ignoring trends can lead to
irrelevance and create a divide between organizations and
their audiences.
FAD TREND
• Appear Suddenly • Appear Suddenly
• Enormously Popular • Enormously Popular
• Disappear Suddenly • Doesn’t Disappear
• Driven by a
basic human
need on that is
catalysed by
new
technology.
2. TIMELY
• Timely, but
it persists.
3. EVOLVES/EVOLVING
• Evolves as it
emerges.
4. MAINSTREAM
• Materialized as
a series of
disconnected
dots which
begin out on
the fringe to
move to the
mainstream.
• How each characteristics
of trend affects our day to
day life?
ACTIVITY: SLOGAN MAKING
• Choose one characteristics of a trend and make a
slogan out of it.
IDENTIFYING PARTS OF A WHOLE AND
EMERGING PATTERNS
TRENDS,NETWORK AND CRITICAL THINKING
IN THE 21 ST CENTURY
INTERPRET THE TIME LINE OF VARIOUS
GLOBAL TRENDS FOR THE PAST 3 YEARS IN:
1.Technology
2.Education
3.Social media
4.Fashion
5.Medicine
WHAT ARE THE CHANGES TAKEN PLACE FOR THE
PAST 3 YEARS IN TERMS OF THE DIFFERENT GLOBAL
TRENDS?
“To predict the future we
have to learn from the
past”
Diana V. Caprico
EXPLAIN THE STATEMENT WITH THIS
QUESTIONS:
1. What do you think is the meaning of the
given thought?
• The final rally after the third dip signals that the bearish
trend has reversed and prices are likely to keep moving
up.
CONTINUATION PATTERNS
• Steve Jobs: “Don’t let the noise of others’ opinions drown out
your own inner voice. And most important, have the courage to
follow your heart and intuition.”
• Alexis Carrel: “All great men are gifted with intuition. They know
without reasoning or analysis what they need to know.”