CRITIQUES

OF
CULTURALIMPERIALISM
 In1985, Indonesian cultural
critic Ien Ang, studied the
ways in which different
viewers in the Netherlands
experience watching the
American soap opera
Dallas.
IEN ANG
Dallas is an American prime time
television soap opera
• In 1990, Elihu katz and Tamar liebes decided to push Ang’s
analysis futher by examining how viewers from distict cultural
communities interpret Dallas.
• The argued that Text are receive differently by varied
interpretive communities because they delivered different
meanings and pleasures from these texts.
• Russians believe that its contained American propaganda.
• American viewers believed that the show was primarily about
the lives of rich.
according to critic John Tomlinson,
Cultural Imperialism consist of the
spread of modernity, it is a process of
cultural loss and not of cultural
expansion.
Asian culture, proliferated
worldwide through the
globalization of media.
KOREAN WAVE
CUISINE AND FAST FOOD
• Globalization, will remain an uneven
process and it will produce inequalities
nevertheless, it leaves room for
dynamism and cultural change, this is
not a contradiction, it is merely a
statement to the phenomenon’s
complexity.